Episodios

  • Under the Influence: New Realities in Influencer Marketing

    Under the Influence: New Realities in Influencer Marketing
    Jun 12 2024
    Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing […]
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    26 m
  • Every Man Jack: A Clean Brand With a Purposeful Path

    Every Man Jack: A Clean Brand With a Purposeful Path
    May 21 2024
    Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B-Corp advocate for people, communities, and the planet. Hosts Jason Parks […]
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    16 m
  • Behind Claire’s Glittery Revival with CMO Kristin Patrick

    Behind Claire’s Glittery Revival with CMO Kristin Patrick
    May 7 2024
    Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z […]
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    20 m
  • Winnebago: Marketing Their Legacy to New Consumers

    Winnebago: Marketing Their Legacy to New Consumers
    Apr 16 2024
    Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing and Business Development at Winnebago, discusses the brand’s award-winning Go Where You Feel campaign, and shares how data, intuition — and Whole Brand Thinking™ — has helped the […]
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    33 m
  • Greenhouse to Powerhouse: NatureSweet’s B-Corp Story

    Greenhouse to Powerhouse: NatureSweet’s B-Corp Story
    Apr 3 2024
    Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan: NatureSweet. They revolutionized the produce game with eye-catchingly packaged snacking tomatoes, and blazed trails for their workforce with transformative wages and mental health programs. Now, they’re taking on their biggest challenge yet: the Tomato Tax. […]
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    15 m
  • B-Corp Month: Gearing Up for Good With Cotopaxi

    B-Corp Month: Gearing Up for Good With Cotopaxi
    Mar 26 2024
    Hosts Jason Parks and Lindsey DeWitte kick off B-Corp month in conversation with Annie Agle, VP of impact and sustainability at Cotopaxi, one of our favorite B-Corp brands. Annie discusses the rigor of maintaining B-Corp status, and how Cotopaxi’s empowerment of employees has far-reaching effects. Does their “Gear for Good” tagline hold up against their […]
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    25 m
  • Shining a Light on Brand Evolution: The Motel 6 Story

    Shining a Light on Brand Evolution: The Motel 6 Story
    Mar 20 2024
    Barkley’s Jason Parks and Jen Mazi dive into the evolution of an iconic brand with Jenna Berg, the VP of Marketing at Motel 6. Jenna shares her career journey, from her beginnings in advertising to her pivotal role in shaping the modern identity of Motel 6. Discover how Motel 6 has shifted its focus from […]
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    31 m
  • The Best Super Bowl LVIII Ads

    The Best Super Bowl LVIII Ads
    Feb 13 2024
    Join host Jason Parks and guests Berk Wasserman, Sue Salvi, and Josie Ellerbee as they break down the standout commercials from Super Bowl LVIII, delving into the Big Game’s biggest themes, including A-list celebs and humor vs. emotion themes. Barkley’s Dave Gutting leads an epic Brand Battle this week featuring three iconic beverage brands that […]
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    30 m