If you're a weight loss or med spa clinic owner. Then you need to pay attention to this podcast because I'm going to give you my number one, single greatest, weight loss and med spa clinic, marketing hack, tip, trick, whatever the buzzword is.

And the reason I say this is my number one tip. And the greatest tip I've ever discovered from a guy named Andy Stickel... is because every time I tell a clinic owner to do this, they always do it. And then they come back a couple of days later and like, Jay, I tried that thing and it worked right. So this is an absolutely, amazing tip. It works so well. And the beauty of it is in its simplicity. This is something that I call “by the way, marketing”.

What is, by the way, marketing?

Well, have you ever had somebody come into your office for a consultation and then they left without saying yes? They didn’t become a patient or client.

Right. Happens all the time. Anyone that says they've closed a hundred percent is a freak of nature or lying to themselves.

So the reality is for most people are not going to close a hundred percent. You're going to have people that are going to come into your office and they're not going to say yes and they're going to leave, right?

So here's what you do. Here's how you get a percentage of those people to come back and say yes.

This is called “by the way, marketing”, what you want to do is a couple of days later, you want to send them a text message, right And you want to say, Hey Janet, this is Doctor Jill Smith. I wanted to thank you for coming to our clinic the other day.

And now this is where the magic happens.

You say, by the way, I was thinking about the goals you shared with me… and, and then give them a small piece of value.

For example, say you are a weight loss clinic owner and you have a consultation and they just weren’t ready to say yes.

You would text message that person a couple of days later and say, thanks for coming in the other day, I really appreciate you stopping by. By the way, I was thinking about the goals you said you wanted to achieve. I remember you said you wanted to drop 15 pounds so you would have more energy to play with your kids.

Well, since you want more energy, I think the best way to achieve your goal is to eat XYZ every morning for 30 days, take 3000 steps each day and drink 8 glasses of water. This will help you with that goal. Or whatever your tip is. I hope this helps. And I'll talk to you soon.

You just shared a valuable tip, and that prospect may come back and say yes to your solutions.

That happens over and over and over and over again when I tell people to do this.

So what you want to do is send them a follow-up text message, which first of all, that's the biggest thing, right there.

A lot of times, most people don't follow up with people who come into their office and don't say yes.

So just doing that… you’re increasing your chance of success by just following up.

You're going to get people to say YES to your services.

But the second thing is when you follow up and you provide additional value and you provide them something else to contemplate, then it makes them think, and it makes them feel like you care about them and have additional information and that you could really help them even more.

And when that happens, then they contact you and they say yes and pay you.

So it works really, really well. It's super simple. It takes less than a minute to do, but it makes such a big difference.

Imagine if every month you had one or two of the people that came into your clinic and said no originally but came back in because you did this one simple thing.

Imagine if you could get just one or two extra every single month to say yes to your solutions. At the end of the year, what would that do to your bottom line? It would be HUGE!