• “This industry is all about personality,” says Rooster Rojo’s Abbie Weir

  • Feb 27 2024
  • Length: 29 mins
  • Podcast
“This industry is all about personality,” says Rooster Rojo’s Abbie Weir By cover art

“This industry is all about personality,” says Rooster Rojo’s Abbie Weir

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  • Summary

  • The Rooster Rojo Rumble is looking for six bartenders to fly to Sydney — and one to Greece.

    Abbie Weir is a memorable, compelling human. The agave specialist for Amber Beverages Australia is a big personality in an industry where there that’s a prerequisite.

    “This industry is all about personality,” Abbie says in this week’s episode of Drinks At Work. “A bartender can make or break your experience.”

    I’m talking to Abbie this week because she’s also the ambassador for Rooster Rojo, and together we’re hosting The Rooster Rojo Rumble — entries open Friday 1 March.

    The Rooster Rojo Rumble is a cocktail competition that does things a little differently: yes, it’s about the drink, but it’s also about your personality and your storytelling.

    Forget ‘signature serves’, forget about brand calls and ‘rituals’ — great drinks travel the world because of the people who love them.
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