• This is what viral campaigns have in common: in 6 STEPPS

  • Oct 11 2021
  • Length: 15 mins
  • Podcast

This is what viral campaigns have in common: in 6 STEPPS By cover art

This is what viral campaigns have in common: in 6 STEPPS

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  • Summary

  • How can you increase your chances to go viral?

    Better content ≠ virality

    There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral.

    In this episode, we'll talk about the main reasons why something goes viral according to Jonah Berger. The 6 STEPPS. 

    Viral basically is the word of mouth marketing on steroids

    Whether it's money heist, new ads, old jingles, secret places, or something that just moves us. This is what makes it special.

    So how can you increase your chances to go viral?
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