Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.

But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.

One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?

Today, Tod speaks with Dr. Alex Davidson, author of a research paper published this month in the Journal of Advertising called “How Political Orientation Affects Trust in Search Advertising.”

Link to the study: https://www.tandfonline.com/eprint/YUZWNJZSZKPBITQ5MFGF/full?target=10.1080/00913367.2024.2393708

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📈 Advertising: Reach Thousands of Marketing Decision-Makers

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.

GO PREMIUM!

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And a lot more! Check it out: todayindigital.com/premium

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.

MORE

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.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.