On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.

How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective, I'll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.

One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money.

I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.

On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?

We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.

For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results.

There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"

The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers.

Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Marketing Strategies"

While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away?

In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.

The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.

It all starts with you no matter what your marketing experience is.