Your "clean" foundation probably contains liquid plastic. And even the most popular clean beauty brands are defending its use.

As a former environmental toxins attorney turned Clean Living Coach, I'm diving deep into a controversial topic in clean beauty: the use of liquid plastics like polyethylene in makeup. While brands like Merit and Ilia market themselves as clean, they're using ingredients that contribute to our growing environmental plastic crisis.

The argument from these companies is that liquid plastic molecules are too large to be absorbed by your skin and therefore "safe." But when you wash these products down your drain, they join the microplastics in our water system, eventually making their way back into our food, water, and bodies. Even small amounts matter when we consider the cumulative environmental impact.

In this episode, I break down the science behind liquid plastics in cosmetics, share which brands are truly clean, and explain why I'm considering adding these ingredients to my official toxins avoid list. Whether you're concerned about environmental impact or just want to make informed choices about your makeup, you'll learn how to identify and avoid liquid plastics in your beauty products.

In today's episode, we're chatting about:

• Why popular clean beauty brands are defending the use of liquid plastic

• How to identify plastic ingredients in your makeup

• The environmental impact of washing these products down the drain

• Which brands are truly plastic-free

• The difference between microplastics and liquid plastics in cosmetics

Wendy’s Non-Toxic Picks

Download the Top 25 Toxins to Avoid and become a label reading pro!

If you enjoyed this week's episode, please:

• Leave a positive review or rating wherever you listen
• Shop toxin free products on my Toxin Free Shopping Guide
• Download your free 25 Toxins to Avoid
• Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish
• Want to ask me a question to get answered on the podcast? Leave me a voice message here.

Mentioned in this episode:

LUMEBOX

Getting started with red light therapy with 40% off the LUMEBOX.

Toxin Free Faves ads

Head over to toxinfreefavorites.com to  shop all the toxin-free goodies that you would find in my home. Curated, tested, and well loved by me!

Just because a company claims to sell "clean" perfume doesn't mean it's actually free from harmful chemicals.

As a former environmental toxins attorney turned Clean Living Coach, I've discovered that most "clean" fragrance brands are still using synthetic ingredients and denatured alcohols that can disrupt your hormones and impact your health.

The truth is, there are only four truly clean perfume companies on the market right now - and most popular "clean" brands don't make the cut.

Understanding what makes a perfume truly clean requires looking at three key factors: the alcohol base, fragrance ingredients, and transparency in labeling.

While many brands claim to use "safe synthetics," this term has no regulatory definition and often masks the use of petroleum-derived chemicals that haven't been properly studied for long-term health effects.

In this episode, I break down exactly what to look for in a clean perfume, why denatured alcohol is problematic, and which four brands are creating genuinely clean fragrances. Whether you're dealing with sensitivities or simply want to make informed choices about what you put on your body, you'll learn how to evaluate perfume brands beyond their marketing claims.

In today's episode, we're chatting about:

• Why "safe synthetics" is a meaningless marketing term

• The truth about denatured alcohol in perfumes

• How to identify truly clean fragrance ingredients

• The only four brands creating genuinely clean perfumes

• What makes a perfume actually safe versus just "clean" marketed

Wendy’s Non-Toxic Picks

Download the Top 25 Toxins to Avoid and become a label reading pro!

If you enjoyed this week's episode, please:

• Leave a positive review or rating wherever you listen
• Shop toxin free products on my Toxin Free Shopping Guide
• Download your free 25 Toxins to Avoid
• Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish
• Want to ask me a question to get answered on the podcast? Leave me a voice message here.

Mentioned in this episode:

Toothpillow

Head over to www.toothpillow.com and use code 'WENDY' at checkout for a FREE virtual assessment!

There hasn't been a single fragrance brand that has cracked the code on creating a fragrance that is 100% botanical, has zero synthetics, uses non- denatured alcohol AND smells like a truly fine fragrance with all it's complexities (until now!).

One or two have gotten close, but consumers complain they smell too strongly of layered essential oils and not enough like the perfumes they miss. Don't get me wrong, I wear essential oils all day and love them. But I missed having a perfume to love. The other thing is that most of them are still using petroleum derived additives in their denatured alcohol.

When my friend Gaya, the visionary CEO behind Wyld Notes, approached me about ingredients for the this new 100% synthetic free fragrance line, I honestly didn't realize just how difficult it would be to create something that was 100% natural.

This podcast is our story, the behind the scenes that takes you from the vision to the creation of Wyld Notes. (launching in March!). We expose why the "clean" fragrance movement isn't as clean as you think it is and why Wyld Notes is so different than anything else out there.

In today's episode, we're chatting about:

• Why synthetic fragrances are linked to migraines, skin reactions, and hormone disruption

• How Wyld Notes sources ingredients from regenerative farms

• The truth about denatured alcohol in perfumes

• Why traditional fragrance houses resist going 100% natural

• How to layer botanical perfumes for a unique signature scent

• See my clean fragrance review
• Read the shownotes
• Watch the interview on You Tube

About Wyld Notes

Launching Mid March!

• Visit their website.
• Follow them on Instagram.

Download the Top 25 Toxins to Avoid and become a label reading pro!

Getting started with red light therapy with 40% off the LUMEBOX.

If you enjoyed this week's episode, please:

• Leave a positive review or rating wherever you listen
• 
  
• Shop toxin free products on my Toxin Free Shopping Guide
• 
  
• Download your free 25 Toxins to Avoid
• 
  
• Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish
• 
  
• Want to ask me a question to get answered on the podcast? Leave me a voice message here.

Mentioned in this episode:

Toxin Free Faves ads

Head over to toxinfreefavorites.com to  shop all the toxin-free goodies that you would find in my home. Curated, tested, and well loved by me!