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Episode Overview: In this episode of Transform Your Future, host Eddie Isin sits down with Nicky Billou to explore the essential skills entrepreneurs need to master in order to succeed in sales. Nicky shares his belief that "selling is serving" and emphasizes the importance of adopting a champion’s mindset to turn everyday conversations into revenue-generating opportunities. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical advice on how to improve your sales techniques, stand out from the crowd, and avoid common mistakes that hold businesses back.

Key Topics:

1. Why Sales is Essential for Entrepreneurs (00:00)
   Nicky stresses the importance of sales in entrepreneurship and explains that no amount of social media posts or funnels can replace genuine sales conversations.
   Quote: "If you're in business, you got to sell. There’s no getting around this."
2. The Champion’s Mindset in Sales (16:00)
   Nicky discusses the concept of "finish line thinking," which is the mindset of a champion, and how it helps entrepreneurs overcome doubts and drive success.
   Quote: "In 90 days, this client went from $30K in sales to $89,500 by adopting the champion’s mindset."
3. Narrowing Your Focus and Finding Your Niche (18:00)
   Nicky explains how entrepreneurs can scale their businesses by focusing on a specific niche and solving real problems for a targeted audience. He shares success stories of clients who achieved exponential growth after finding their niche.
   Quote: "If you try to be all things to all people, you’ll be nothing to nobody."
4. Thought Leadership and Standing Out (25:57)
   Learn how to position yourself as a branded thought leader in your industry, and why this is crucial for attracting high-quality clients and increasing revenue.
   Quote: "If you’re not clear about who you’re going to help, you’re going to stay stuck."
5. Charging What You're Worth (33:02)
   Nicky highlights the importance of setting appropriate prices for your services and not undercharging out of fear. He shares stories of clients who dramatically increased their revenue by raising their fees.
   Quote: "You’ve got to charge based on the lifetime value of the service you offer."

Key Quotes:

• "Selling is serving. Either I’m going to sell Eddie, or Eddie’s going to sell me." (00:00)
• "Adopt the mindset of a champion and accept that you’ve got to sell." (16:00)

Links Mentioned:

• Learn more about Nicky Billou: E-Circle Academy
• Get Nicky’s Book - Finish Line Thinking: How to Think and Win Like a Champion
• Join the Transform Your Future newsletter at http://transformyourfuture.com for exclusive content on reinvention, personal growth, and entrepreneurship.

Contact Info:

• To suggest topics or c

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In this episode of Transform Your Future, Eddie Isin dives deep into the importance of mindset in fitness with Roman Fischer, a high-performance coach who overcame personal struggles to become a fitness expert. Roman shares how mindset is the key to achieving long-term fitness success, with actionable tips for building consistency, breaking through challenges, and staying motivated even on the toughest days. Whether you're just starting your fitness journey or need help maintaining progress, this episode offers valuable insights to keep you on track.

Timecodes:

• 00:00 – Roman Fischer introduces the episode by emphasizing the importance of mindset in fitness and life: "Mindset's everything."
• 00:01:15 – Eddie Isin introduces the podcast, welcoming listeners and setting the stage for the conversation around fitness and mindset.
• 00:03:55 – Eddie asks Roman about his background and what got him into fitness. Roman shares that he wasn’t always a fitness fanatic; in his younger days, he wasn’t focused on health or fitness.
• 00:05:54 – Roman explains how his younger brother's transformation inspired him to take fitness seriously.
• 00:08:03 – Roman talks about learning the harmful effects of processed food and how that motivated him to change his diet, especially cutting down on sugar.
• 00:10:13 – Eddie interjects, discussing the differences between food regulations in the U.S. and other countries.
• 00:12:53 – Roman shares a personal story about how the passing of his grandfather, a sugar addict, sparked his commitment to health.
• 00:17:13 – Roman describes how he gradually weaned himself off sugar, replacing it with healthier alternatives like natural sugars.
• 00:19:50 – Eddie shares a story about a friend who suffered from undiagnosed tumors and emphasizes the importance of listening to your body and taking care of your health.
• 00:24:28 – Roman discusses the dangers of energy drinks and how they negatively impact your health. He suggests coffee as a better alternative for those who want an energy boost.
• 00:27:08 – Eddie talks about intermittent fasting and how it has benefited him over the last 10 years.
• 00:28:37 – Roman explains the benefits of intermittent fasting for energy and concentration, citing how it puts the body into ketosis.
• 00:29:25 – Roman breaks down how he creates customized fitness programs for his clients, focusing on their daily lives, goals, and struggles.
• 00:31:22 – Roman shares how he creates individualized nutrition plans that fit clients’ dietary needs and restrictions.
• 00:35:43 – Roman outlines his strategy for helping clients start new fitness routines, emphasizing gradual progress and consistency over perfection.
• 00:36:42 – Roman highlights the importance of starting with small goals, such as 30-minute workouts three times a week, to build a sustainable fitness habit.
• 00:39:03 – Eddie discusses the disconnect some people have between building muscle and cutting fat, and Roman explains how to achieve a leaner, healthier physique while maintaining muscle.
• 00:43:21 – Roman explains how he helps clients develop the right mindset by encouraging them to focus on their “why” and visu

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Duration: Approximately 51 minutes

Description: In this episode of Transform Your Future, Eddie Isin sits down with Tony Lysandrides, an expert in creating and monetizing faceless YouTube channels. Tony shares his remarkable journey from working a blue-collar job to building a successful online business during the COVID-19 lockdown. He discusses how he discovered the potential of faceless YouTube channels, the strategies he used to monetize them, and the challenges he faced along the way.

Whether you're a seasoned content creator or someone looking to start a side hustle, this episode is packed with actionable insights and practical advice. Tony's experience with identifying viral trends, outsourcing content creation, and leveraging AI tools can help you transform your own approach to YouTube and unlock new income streams.

Key Takeaways:

• [00:00] Introduction: Eddie introduces the concept of faceless YouTube channels and welcomes Tony Lysandrides.
• [04:21] Tony’s Journey: How the COVID-19 lockdown pushed Tony to explore online income opportunities, leading to his success with faceless YouTube channels.
• [06:55] Content Creation Process: Tony explains his approach to creating content, including identifying viral trends and outsourcing tasks to a global team.
• [08:42] Monetization Milestones: Tony shares his monetization timeline, discussing how he achieved a 5k month and eventually a 14k month through his channels.
• [12:28] Latest Projects: Tony talks about his most recent faceless channel, "Bible Brook," and how he monetized it within 30 days.
• [14:32] Increasing RPM: Tony provides tips on how to increase RPM (Revenue Per Mille) by targeting Western audiences and creating longer videos.
• [20:43] Data-Driven Decisions: Tony emphasizes the importance of using tools like vidIQ for making data-driven decisions in content creation.
• [24:28] Outsourcing Strategies: Tony discusses the benefits of outsourcing video production and how it has streamlined his operations.
• [46:59] Coaching Program: Tony talks about his coaching program, where he helps others create and monetize faceless YouTube channels.

Links and Resources:

• Visit Tony Lysandrides' Automated Income Academy for more information on his coaching program
• Explore tools mentioned in the episode, including vidIQ, DALL-E, MidJourney, and 11 Labs.

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In this episode of Transform Your Future, Eddie Isin sits down with Anson Roberts to explore the critical mindset shifts necessary for cultivating entrepreneurial resilience. Anson, a seasoned entrepreneur, shares his journey of building and rebuilding businesses, emphasizing the importance of internal work, mindset development, and the power of small, consistent actions.

Key Discussion Points:

• [00:00] - Introduction to Entrepreneurial Resilience: Eddie introduces the episode's theme, highlighting the importance of resilience and mindset in entrepreneurship.
• [02:17] - Anson's Journey: Anson discusses his entrepreneurial journey, including his successes and monumental failures, which shaped his understanding of resilience.
• [05:42] - Internal Work for External Success: The conversation delves into the significance of internal work—how addressing deep-seated beliefs and emotional challenges can transform one's external reality.
• [10:01] - From Passion to Dread: Anson reflects on a period in his entrepreneurial journey where he felt disconnected from his business, leading to significant internal exploration and a pivot in his career.
• [15:03] - Morning Routines as a Lifeline: Anson shares how developing a morning routine was a life-saving practice during his darkest times, helping him transition from a reactive to a proactive mindset.
• [18:14] - The Power of Storytelling: Anson explains the concept of the "story model," which involves reframing personal narratives to align actions with desired outcomes.
• [25:34] - Overcoming Depression and Anxiety: Anson opens up about his struggle with depression after losing his wealth and how he rebuilt his life through small, intentional actions.
• [36:29] - Gratitude and Small Wins: Anson discusses the role of gratitude and the importance of small wins in creating momentum and building resilience.
• [45:48] - The Self-Coaching Project: Anson introduces his coaching program, designed to help leaders and entrepreneurs become the conscious architects of their stories and align their lives with their values.
• [49:14] - Final Thoughts: Anson encourages listeners who are struggling to take small steps toward a brighter future, emphasizing that no one is alone in their challenges.

Key Quotes:

• "I had to completely rebuild myself in the most humble way from the ground up. It doesn’t matter if you think you should already know it or not. You have to start back at ground zero." — Anson Roberts [39:06]
• "The greatest lie you can ever believe is that you are alone in it." — Anson Roberts [49:14]

Anson Roberts website Self Coaching Project

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[00:00] - Introduction

• Eddie introduces the episode's focus on how Web3 and NFTs are revolutionizing entrepreneurship.
• Overview of how these technologies offer new ways for businesses to operate, engage with customers, and create value.

[02:23] - The Impact of Web3 and NFTs on Entrepreneurship

• Discussion on how Web3 represents a shift towards decentralization, giving more power to users.
• Exploration of NFTs as a tool for creating and trading digital assets, opening up new business opportunities.

[04:10] - Eric McHugh on the Importance of Energy, Frequency, and Vibration

• Eric shares his favorite Nikola Tesla quote and discusses how the concepts of energy, frequency, and vibration influence both his personal life and business approach.

[06:48] - Personal Growth and Entrepreneurship

• Eric talks about his background, the challenges he’s faced, and how his personal growth journey, including meditation and mindfulness practices, has shaped his entrepreneurial mindset.

[09:34] - Introduction to ShopX and AI-Powered Matchmaking

• Eric introduces ShopX, a platform helping Web2 brands transition into the Web3 space, and discusses his AI-powered matchmaking service, which uses digital footprints to create meaningful connections.

[13:02] - The Unique Revenue Model of ShopX

• Exploration of the ethical considerations in creating revenue through positive means and the importance of serving others in business.

[20:40] - ShopX and the Web3 Transition for E-Commerce Brands

• Eric explains how ShopX allows e-commerce brands to easily enter the Web3 space by launching NFT collections.
• The significance of owning digital assets in the Web3 ecosystem and how it benefits both brands and consumers.

[28:12] - NFTs as Community Building Tools

• Discussion on how NFTs can be used to create exclusive communities and offer special benefits to customers, enhancing brand loyalty.

[34:36] - Future of AR/VR in Web3 and NFTs

• Eric shares his thoughts on the potential of AR/VR in Web3, how it will influence digital ownership, and the integration of physical and digital worlds.

[39:37] - The Impact of Social Media and the Need for Balance

• Eric talks about the addictive nature of social media and the importance of maintaining a balanced approach to technology and real-life interactions.

[42:11] - Final Thoughts and Takeaways

• Eric emphasizes the importance of conscious creation in both life and business.
• Encouragement for entrepreneurs to focus on ethical practices, continuous learning, and leveraging new technologies like Web3 and NFTs to drive growth and innovation.

Resources - https://shopx.co/

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In this episode of Transform Your Future, Eddie Isin sits down with acclaimed author Talia Carner to explore the intricate process of writing historical fiction. Talia, known for her meticulously researched novels, including her latest work The Boy with the Star Tattoo, shares her journey from initial inspiration to the final manuscript. This conversation delves into the importance of research, character development, and the challenges of writing about historical events while crafting a compelling narrative.

Key Topics:

• [00:00] Introduction and Overview
  • Eddie introduces the episode's theme and special guest, Talia Carner.
• [04:26] Talia Carner’s Writing Inspiration
  • Talia discusses how a road sign in Normandy, France, sparked the idea for The Boy with the Star Tattoo.
• [07:36] Themes in The Boy with the Star Tattoo
  • Talia describes the dual themes of her novel: a 1969 Israeli naval operation and the post-WWII rescue of Jewish orphans in France.
• [13:26] The Research Process
  • The episode dives into Talia’s research methods, including her travels to historical sites and her deep immersion in archival materials.
• [22:12] Fiction vs. Nonfiction: Blending Research with Storytelling
  • Talia explains her approach to blending factual research with creative storytelling.
• [27:11] Talia’s Writing Process
  • Talia shares her organic writing process, where she does not outline but instead allows the story to unfold naturally.
• [31:17] Writing Rituals and Time Management
  • Talia talks about her non-ritualistic approach to writing, balancing her writing schedule with extensive book tours and speaking engagements.
• [37:17] The Business of Being an Author
  • Talia touches on the business side of being an author, including her relationship with HarperCollins, her approach to publicity, and the importance of building a strong market for her books through speaking engagements.
• [41:08] Public Speaking and Toastmasters
  • Talia discusses her experience with Toastmasters, where she honed her public speaking skills.
• [46:37] The Journey to Publication
  • Talia recounts her journey from starting to write in 1993 to getting her first book published nine years later.
• [52:11] Advice for Aspiring Writers
  • Talia offers valuable advice for aspiring writers, stressing the importance of mastering the craft and the need for thorough revisions.

Resources:

• Talia’s latest book: The Boy with the Star Tattoo: A Novel
• Talia Carner’s work, visit her website at www.taliacarner.com
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In this episode of Transform Your Future, Eddie Isin sits down with Ricardo Jiminez, an entrepreneur whose journey through failure, resilience, and self-discovery offers deep insights for anyone navigating the challenges of entrepreneurship. Ricardo shares the story behind his book Crash Course, which candidly explores his experience founding a company that didn’t succeed. But this conversation is about more than just business—it’s a tribute to the spirit of resilience and the personal growth that comes from overcoming adversity.

Key Takeaways:

• [00:00] Introduction: Eddie introduces Ricardo Jimenez and sets the stage for a conversation that dives deep into the realities of entrepreneurship, focusing on the resilience required to overcome setbacks.
• [04:41] The Journey of Writing Crash Course: Ricardo discusses the motivation behind writing his book, which highlights the often overlooked personal struggles of entrepreneurs. He emphasizes that his book is about more than failure; it’s about understanding the emotional and psychological toll that comes with building a business.
• [07:00] The Challenges of Entrepreneurship: Ricardo shares a story about the difficulties he faced with his toy company, from rejections to inconclusive results, illustrating the relentless optimism and energy required to keep going despite setbacks.
• [12:08] The Reality of Entrepreneurship: Eddie and Ricardo talk about the harsh realities of entrepreneurship, including the need to learn everything and the constant challenge of overcoming obstacles. Ricardo highlights the importance of understanding when to pivot and the emotional burden of identifying too closely with one’s company.
• [16:03] Personal Growth Through Resilience: Ricardo delves into how his experiences as an entrepreneur have shaped him personally. He discusses the importance of not having predefined responses to challenges and the need to balance perseverance with the reality of the situation.
• [21:09] Spiritual Journey and Emotional Healing: Ricardo shares his experience with a six-month meditation retreat, where he learned to let go of past emotions and become more present. He discusses how this journey helped him understand that he is more than his company and that life’s value extends beyond business success.
• [26:22] The Power of Choice and Presence: Ricardo and Eddie explore the idea of being present and making conscious choices. They discuss how changing the way one responds to life’s challenges can alter the outcomes and lead to a more empowered and creative life.
• [31:13] Breaking Free from Limiting Beliefs: The conversation shifts to the influence of childhood experiences and limiting beliefs on one’s life.
• [43:54] Overcoming Physical and Emotional Adversity: Ricardo recounts a personal health scare that led him to alternative medicine and a profound spiritual awakening.
• [50:47] The Human Aspect of Being a Founder: Ricardo closes the conversation by discussing the extra pressure founders face due to external perceptions.

Ricardo’s Book Crash Course: A Founder's Journey to Saving Your Startup and Sanit

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In this powerful episode of Transform Your Future, Eddie Isin sits down with Joe Malone, a former Marine and the founder of Lethality University. Joe's journey from a challenging departure from the military to becoming a beacon of purpose and resilience is nothing short of inspiring. Through his experiences, Joe has developed a unique perspective on the importance of self-defense, not just as a physical skill but as a pathway to finding purpose and building resilience.

Joe opens up about the struggles he faced after leaving the Marine Corps, including homelessness and the search for meaning. He discusses how these experiences led him to create Lethality University, where he now teaches others the critical skills of self-defense, discipline, and personal security. The episode also delves into the rising rates of violent crime, the philosophy behind self-defense, and why Joe believes that true peace comes from the ability to protect oneself and others.

Key Topics:

• Introduction and Joe's Background (0:00 - 3:40):
  Eddie introduces Joe Malone and his journey from the Marine Corps to founding Lethality University.
• The Turning Point: Finding Purpose Through Adversity (3:40 - 5:30):
  Joe discusses how his struggles after the military led him to a deeper understanding of purpose and resilience.
• Building Lethality University (6:13 - 12:13):
  Joe explains how he created Lethality University to help others develop self-defense skills and build a sense of purpose.
• The Philosophy of Self-Defense (12:13 - 15:00):
  Joe shares his views on why being capable of violence, while choosing peace, is essential for maintaining personal and societal stability.
• The Rise of Violent Crime and Its Impact (15:00 - 18:00):
  A discussion on the increasing rates of violent crime in the U.S. and why many people feel unprepared to defend themselves.
• The Importance of Mindset and Purpose in Self-Defense (18:00 - 20:30):
  Joe emphasizes how having a strong purpose and the right mindset can make all the difference in personal security.
• Lethality University’s Training Approach (27:38 - 30:00):
  Joe outlines the structure of Lethality University’s programs and the holistic approach they take to self-defense and personal growth.
• Living a Purpose-Driven Life (30:00 - 32:16):
  The conversation shifts to how aligning oneself with a higher purpose can transform all aspects of life, from personal security to professional success.
• Closing Thoughts and How to Connect with Joe (32:16 - 39:39):
  Joe shares his final thoughts on the importance of self-defense, resilience, and purpose, and provides information on how listeners can connect with him.

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