In this episode, I sit down with Erin Alexander, a Shopify expert and creator of Product Powerhouse where we discuss transitioning from Etsy to Shopify. We cover the importance of SEO, setting realistic expectations for traffic and revenue, and best practices for maintaining an online store on Shopify.

Erin shares her journey of becoming a Shopify expert, time-saving tips for entrepreneurs, and how she manages her two businesses. They also touch on building trust with customers and optimizing product listings. The episode emphasizes the significance of consistency, authenticity, and engagement in driving traffic and sales on Shopify.

In this episode, we discuss:

[02:10] Erin's Journey with Shopify

[04:26] Managing Multiple Shopify Stores

[07:33] Driving Traffic to Your Shopify Store

[09:28] Realistic Expectations and Passive Income

[13:55] Balancing Entrepreneurship and Motherhood

[22:24] Building Trust and Credibility on Shopify

[24:39] Building Trust Through Authenticity

[25:22] Navigating the World of Ads

[25:54] The Power of Organic Growth

[26:17] Maximizing Email Marketing

[29:05] Outsourcing and Hiring VAs

[30:41] Effective Marketing Strategies for Shopify

[32:55] Optimizing SEO for Your Store

[38:08] Identifying Your Ideal Client

Connect with Erin:

Website: www.productpowerhouse.co

Instagram: https://www.instagram.com/product.powerhouse/

About Erin Alexander:

Erin Alexander is a curly-haired, plant-loving, coffee maven that helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow the visibility and online presence of your Shopify store, she's the person for you. She's also the host of the Product Powerhouse Podcast.

Product Powerhouse is a web design agency for product-based businesses. We help shop owners build, grow and scale their online shops with the power of Shopify, through our services, podcast, and courses.