In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections.

A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses.

Today’s Takeaways:

•Designers need to think larger and embrace their business as a real entity.

•Transparency in pricing does not mean revealing every cost breakdown to clients.

•Value pricing is essential; clients should understand the value they receive, not just the cost.

•Building trust with clients is crucial for long-term success.

•Effective management of business costs can prevent financial pitfalls.

•Educating clients about the design process and pricing is key to avoiding misunderstandings.

•Designers should leverage trade programs to improve their margins and offerings.

•Client relationships are foundational; they should feel valued and cared for.

•Understanding the psychology of pricing can help designers position themselves better in the market.

•A sustainable business model requires ongoing analysis and adaptation.

📲CONNECT with Cheryl:

Website: https://www.theinteriordesignparadigm.com

Instagram: https://www.instagram.com/damngooddesigner/?hl=en

Facebook: https://www.facebook.com/groups/smallbusinessthinkbig

YouTube: https://www.youtube.com/@DamnGoodDesigner

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

“Come Back” Book by Claire Fontaine and Mia Fontaine

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Wingnut Webinars: https://wingnutsocial.com/webinar

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