In this episode of Kusa Cast, host Graeme Watson sits down with Tshifhiwa Tshivhengwa, the CEO of the Tourism Business Council of South Africa (TBCSA). Tshifhiwa shares his extensive journey in the tourism industry, from his studies at the University of Johannesburg to his diverse roles in travel marketing and tourism management across the globe, including stints in Los Angeles and New York.

The discussion delves into the significant changes in the tourism industry over the past 25 years, highlighting the pivotal role of technology and the rise of small and medium-sized enterprises (SMMEs). Tshifhiwa reflects on the industry's response to the COVID-19 pandemic, detailing the collaborative efforts between the industry and government to develop safety protocols and support measures like the UIF TERS program.

Listeners will gain insights into the challenges faced by the tourism sector during the pandemic, including disputes over cancellations and the complexities of business interruption insurance. Tshifhiwa also discusses the ongoing efforts to streamline visa processes and the importance of balancing domestic and international tourism.

Looking ahead, Tshifhiwa expresses optimism about the recovery of the tourism industry, emphasising the potential of unlocking key markets like China and India and the anticipated growth in investments and travel activities.

Join us for an engaging conversation that sheds light on the resilience and future prospects of the tourism industry in South Africa.

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