Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decision-makers.

Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.

In this episode, you'll learn why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia Mikelionis shares the common traps that keep high-achievers stuck, how to build non-negotiables that actually stick, and why self-leadership (not burnout recovery) is the missing piece in sustainable success.

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know

Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast.

Here are the big takeaways:

1. Start With Skills — Not Job Boards

Before applying anywhere, identify your top three core skills (hard skills > soft skills) and be ready to back them up with examples. Knowing what you’re good at brings clarity — and employers hire solutions, not majors.

2. Networking Beats Applying Cold

80%+ of jobs come from referrals, not one-click applications. Use the LinkedIn Alumni Tool, reach out to recent grads, ask for conversations (not jobs), and follow up regularly. People help people.

3. Internships Matter — But Be Flexible

Traditional internships are competitive and limited. Look beyond big brands — local companies, micro-internships, project work, and professor referrals count too. Experience > prestige.

4. Quality > Quantity in Applications

Spraying resumes everywhere rarely works. Instead, target 10 companies + 10 people at each (The 10/10 Rule) to build real momentum and relationships that lead to offers.

5. Your Resume is a Tool, Not Your Golden Ticket

Employers skim resumes in six seconds, scanning for metrics, relevant experience, and clarity. Tailor your resume, pair it with a strong LinkedIn profile, and never rely on Easy Apply alone.

If you're a student or new grad breaking into the workplace, this episode is your roadmap to confidence, clarity, and job-search traction. Watch, listen, take notes — then start reaching out and building your network today.

Beth Hendler-Grunt Contact Information

https://nextgreatstep.com/

https://nextgreatstep.com/book/

https://nextgreatstep.com/resources-for-students-graduates-parents/

https://www.facebook.com/nextgreatstep/?fref=ts

https://www.linkedin.com/in/bethhendlergrunt/?locale=en_US&trk=tyah

https://www.instagram.com/next_great_step/

Learn more on TwoMarketingMoms.com. #jobsearch #advertising #marketing #insidertips #newgrad #newgraduate #networking

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, and get off autopilot to build the bigger playground you deserve.

Merry Korn, author of Fired to Inspired, shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.

Too many women still question whether they’re “good enough” to lead. In this episode, leadership expert Liz Weber—author of Don’t Let ’Em Treat You Like a Girl and What Women in Leadership Need to Stop Doing—shares how to quiet self-doubt, stop hesitating, and consistently show you belong at the table by leading with confidence, clarity, and conviction.

In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. She explains how to use AI as a connector rather than a replacement for human thinking, why most leaders unknowingly create bottlenecks, and the practical first steps to move from overwhelm to sustainable leadership success.