UNLOCKED with Tracy Wilson

By: Tracy Wilson
  • Summary

  • "Unlocked with Tracy Wilson is the ultimate destination for experts and professionals who are new to online business and marketing, as well as anyone looking to unlock their full potential. Join host Tracy Wilson and special guests, as they share their tips, tools, and resources on how to take your passion, experience, and expertise online. From Online Marketing and Organic Marketing to Paid Advertising, Show and Podcast Creation, Online Program Creation, and even becoming a Best Selling Author, this show covers it all.At the same time, Unlocked with Tracy Wilson delves into the world of personal development, providing actionable advice and practical tips to help listeners unlock their own inner strength and achieve success in their personal and professional lives. Whether you're looking to improve your online business or simply want to grow as a person, this show has got you covered. With real-life stories, interviews with experts in various fields, and a healthy dose of family and life success secrets, Unlocked with Tracy Wilson is both entertaining and practical. Join Tracy on a journey of self-discovery and start unlocking your potential today."
    © 2023 UNLOCKED with Tracy Wilson
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Episodes
  • Mastering Podcast Guesting: Strategies for Effective Promotion and Networking
    Jul 24 2024

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    Transform your business approach by mastering the art of podcast guesting! How can you effectively promote your business while adding immense value to a podcast host's audience? Join me, Tracey Wilson, as I unpack the essential strategies to shift your mindset and embrace the role of a podcast guest. Understand the unique benefits of being a guest versus hosting your own show, and gain practical tips for preparing impactful guest appearances that resonate with listeners and expand your network.

    Ever wondered what makes a media kit irresistible to podcast hosts? This episode takes you through the crucial elements of creating an engaging one-sheet, from crafting a captivating personal tagline to developing proprietary content frameworks. Learn the importance of having a curated list of questions ready to manage the conversation flow and calm your nerves. Whether you're aspiring to become a sought-after podcast guest or are curious about hosting your own show, this episode provides valuable resources and insights to help you unlock your potential. Don't miss out on the opportunity to make your voice heard; the world is waiting for your unique contributions!

    Podcasting with Purpose is sponsored by Youzability www.youzability.com - Get your Website, Funnels and Memberships created fast (perfect for podcasters)

    Support the Show.

    Become a supporter of the show at: https://www.buzzsprout.com/1122581/support

    Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies

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    24 mins
  • Unlocking Your Podcast Potential: Finding Your Unique Niche
    May 17 2023

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    Do you want your podcast to stand out from the crowd? As an aspiring podcaster, you may have come across some myths about the importance of finding a unique podcast niche. Have you heard that you must have a niche to succeed? Or that your podcast won't be successful if it's too broad?

    Maybe you've been told that your niche needs to be ultra-specific for your podcast to stand out. But here's the truth: These are all myths! In this article, I'll share the truth about finding a unique podcast niche to help you create a standout podcast that resonates with your audience.

    In this episode, you will be able to:

    • Understand the crucial role of adopting a distinct podcast niche to differentiate yourself.
    • Acquire skills in identifying a niche that connects with your inherent desires and interests.
    • Assess market insights to cater to your audience's needs and outshine rival podcasts.
    • Maintain a steady podcasting rhythm, allowing your true persona to shine through.
    • Realize the perks of a unique niche, like straightforward monetization and a devoted audience.
    Your clients now have an opportunity to really resonate with you and they are more likely to tune in regularly and become advocates for your show.


    Benefits of Carving Out a Niche
    Carving out a unique niche in podcasting not only helps content creators stand out but also paves the way for building a devoted audience and employing efficient monetization strategies. A specialized focus can attract sponsors, advertisers, or potential clients while simultaneously fostering loyalty among listeners. By being distinct, podcasters increase their chances of gaining recognition and enjoying a successful podcasting journey. Benefits of finding a niche in podcasting, as emphasized by Tracy Wilson, include securing a footing in a saturated market, attracting a committed listener base, and laying foundation for financial growth. Choosing a unique niche and committing to it helps in creating an impressive impact in the world of podcasting. By following Tracy's practical advice, podcasters can hope to transition from aspirants to recognized authorities in their chosen fields.

    Exercise for Finding Your Niche
    Finding the ideal podcast niche may require some introspection, exploration, and creativity. Providing a unique perspective on a topic, in-depth analysis of lesser-covered subjects, or sharing personal stories and experiences to make an emotional connection with the audience is crucial in carving out one's own niche. To assist in this process, Tracy recommends an exercise that involves digging deep, uncovering strengths, and assessing how those strengths can cater to a specific audience. Tracy Wilson strongly encourages aspiring podcasters to take the time to develop their ideas thoroughly, giving themselves creative space to create a standout podcast that resonates with listeners. By offering practical exercises and guidance, Tracy helps listeners identify their unique area of interest and empowers them to establish their podcasting brand.

    Strategies for Finding Your Niche
    When searching for the right niche for a podcast, content creators need to conduct market research to identify gaps they can plausibly fill. Combining one's passions and expertise with an audience's need or interest is vital to establishing a un

    Support the Show.

    Become a supporter of the show at: https://www.buzzsprout.com/1122581/support

    Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies

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    33 mins
  • The Charm Sales System: Closing Deals That Stick
    May 10 2023

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    On this episode of Unlocked With Tracy Wilson, Tracy delves into the world of sales and how to close deals without resorting to slimy tactics.

    Joined by special guest Dustin Bogle, founder of the Charm Sales System, Tracy and Dustin discuss how to create warm and welcoming environments where customers feel safe to open up and discuss their problems, how to create emotional connections with customers, and the importance of establishing trust through things like customer success stories, positive reviews, and valuable content.

    Listeners are encouraged to connect with the podcast host for further insight and discussion on improving their sales skills, and a combination of paid and organic marketing is recommended, along with targeted lead magnets and using the Charm Sales Process.

    Tune in to this episode for valuable tips and strategies on how to improve your sales and build lasting relationships with potential customers.

    Support the Show.

    Become a supporter of the show at: https://www.buzzsprout.com/1122581/support

    Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies

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    59 mins

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