• Uefa’s Guy-Laurent Epstein on the Champions League revamp and innovation in football

  • Aug 28 2024
  • Duración: 33 m
  • Podcast

Uefa’s Guy-Laurent Epstein on the Champions League revamp and innovation in football

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  • Resumen

  • Leaders' Editorial Director James Emmett and Content Director David Cushnan hit the studio again for a wander through the sports industry stories of the week.

    On the eve of the Uefa Champions League draw, they’re joined by Uefa Marketing Director Guy-Laurent Epstein to help explain the revamped competition format and the reasons behind the changes.

    Epstein also discusses partner reaction to the new-look tournament; 30 years of Champions League brand finessing; the rise of the Women’s Champions League; North America’s growing interest in football and what that means for organisations like Uefa; what he’s looking for in an agency partner, as a new sales cycle looms; and the approach to innovation in a football market that prizes tradition.
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