• Uncovering customers insights, straight from the source with Michelle Huff, CMO at UserTesting

  • Sep 28 2022
  • Duración: 35 m
  • Podcast

Uncovering customers insights, straight from the source with Michelle Huff, CMO at UserTesting

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  • Resumen

  • In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Dillon Nugent, CMO at Khoros, sit down with Michelle Huff, CMO at UserTesting. As someone who has held marketing leadership roles at some of the biggest brands in software like Oracle and Salesforce, Michelle has plenty of wisdom to share about navigating turbulent economic times, the importance of uncovering customer insights straight from the source, and some of the key benefits of user testing. 



    Join us as we discuss:



    • Making the most of your investments and moving away from a “growth at all costs” mindset
    • How to act as an advocate for customers
    • Using “empathy hours” to better understand buyers’ needs
    • Why it’s crucial for marketers to understand product development
    • How to adopt a more empowering mindset as a leader 



    Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.



    Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.



    This episode of CX Confessions was produced by Quill.
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