This week, we answer listener questions.

We’ll talk about how bands create theme songs for TV shows and how much they get paid.

We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign.

And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all.

What’s goin’ on there?

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This week, it’s our annual Brand Envy episode.

Every year, I list four brands I’ve admired from a distance.

We’ll talk about a classic board game created by a Canadian couple.

An ice cream chain founded by another Canadian.

An iconic lighter that was named after a zipper.

And a woman who is dominating television these days.

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Every company dreams of doubling its profit.

It’s almost impossible to do.

Yet, some companies do it by tweaking one tiny thing.

We’ll talk about an industry that put three words on their packaging that doubled their profit.

A company that created a catchy jingle that doubled their revenue overnight.

And a business that changed one single word in a headline and their profit went up 100%.

Hosted on Acast. See acast.com/privacy for more information.