• Understanding Ethical Advertising, Influencing, & Greenwashing With Guy Parker

  • Oct 12 2022
  • Length: 53 mins
  • Podcast

Understanding Ethical Advertising, Influencing, & Greenwashing With Guy Parker

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  • Summary

  • Macaila speaks with Guy Parker, Chief Executive of the ASA — The U.K.'s Advertising Standard Authority, to learn about what ethical advertisement and influencing means, plus how to navigate greenwashing online. Guy shares the ASA's strategy for holding influencers, creatives, and companies accountable, while encouraging users to take these steps to build a fair, safe, and accurate digital space. 


    For additional resources, please visit:

    http://consciouscommspodcast.com

    http://asa.org.uk

    https://www.asa.org.uk/resource/abc-cheatsheet-for-love-island.html
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