Unlock the secrets to business growth by understanding your ideal customer. This week, we are joined by Ben Utley , a seasoned Certified Financial Planner™ professional from Physician Family Financial Advisors. Ben shares his journey into financial planning and the advantages of niching down his business. He highlights the importance of vision, values, and culture and building a strong team while explaining his approach to leadership. Ben also talks about turning away business that doesn't align with his goals and the benefits of having a robust network for referrals. Tune in to gain valuable insights on growth and leadership.

IN THIS EPISODE:

• [7:39] Ben shares his background prior to becoming a financial advisor.
• [9:58] How did Physician Family Financial Advisors get started and what do they offer?
• [17:12] How did Ben expand to 200 clients?
• [19:56] How does working specifically with families impact Ben’s clientele?
• [21:58] Was there ever any trepidation around niching down to work with families?
• [23:07] Ben provides tips on how to turn away business that isn’t right for you as an entrepreneur.
• [25:00] Ben shares some leadership tips for having a strong team.
• [28:08] What is Ben’s biggest challenge in growing his business?
• [28:55] How has podcasting helped grow the Physician Family Financial Advisors business?
• [32:37] How do the advisors within the company work together?
• [33:23] What is Ben’s goal for Physician Family Financial Advisors?

KEY TAKEAWAYS:

• If you are operating in alignment with your values, everything in life is easier. You know when to say yes and when to say no.
• It’s an amazing skill to network and know that if a client comes into your business who isn’t a right fit, that you can still be helpful and direct them to someone who is the right fit for what they are looking for. Having a robust network benefits you, your clients, and other businesses that specialize in different niches.
• You can’t run a business with people who do not match your culture. You have to build your culture first before you build your business strategy.

LINKS MENTIONED:

contact@physicanfamily.com

Physician Family Financial Advisors Website

Physician Family Financial Advisors Podcast

Ask Brien Radio Show

BIO

Are you a dedicated physician mom or dad, striving to balance your practice and family while securing your financial future? With the demands of work and family life, navigating the complexities of investment options, tax laws, and retirement planning can be overwhelming.

Join W. Ben Utley and Nate Reineke, seasoned Certified Financial Planner™ professionals, on a mission to empower physician parents like you with the knowledge and tools needed to achieve long-term financial security. Through our podcast, we provide expert financial advice tailored to physicians, covering essential topics such as wealth management, retirement savings, tax-efficient investing, and estate planning.

Gain valuable insights into wealth accumulation strategies, investment strategies, and asset allocation techniques to optimize your financial portfolio. Enhance your financial literacy with practical budgeting tips and learn how to set and achieve long-term financial goals. Discover effective risk management strategies to protect your assets and...