• Understanding Your Analytics

  • Dec 6 2021
  • Length: 16 mins
  • Podcast

Understanding Your Analytics

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  • Summary

  • Once you have a Google Analytics account, how do you understand all of the information it is giving to you?  It can be overwhelming to try to interpret all of the data that shows up.

     

    In today’s episode, we talk about some of the common metrics provided by Google Analytics and what they mean to you, the small business owner. 

     

    We will talk about the difference between Users and New Users, engagement time, bounce rate, acquisition medium, and page views.  We also talk about the importance of trends over time and taking a holistic view of your data rather than getting stuck in the weeds on single data points. 

     

    If you don’t have a Google Analytics account yet, make sure you listen to episode 18 as we walk through step-by-step how to set up your Google Analytics account.  


    If you would like help interpreting your Google Analytics data, we have a new service that can help you track the information that is most important to your business.  Schedule a call with us today to learn more.
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