My guest today is Robbie Crabtree, founder of Competitive Storytelling. Robbie is a top storytelling coach who has helped hundreds of founders raise $600M+ through this skill. Before that, he perfected his storytelling craft as a trial lawyer who oversaw 100+ criminal cases. We talked about: - How to craft a great story - The two stories that every leader must have - How to deliver your story in a compelling way I’ve struggled with storytelling myself, and Robbie’s tips were incredibly helpful. If you enjoy our conversation, please like and subscribe to support the podcast. Timestamps: (00:00) The U-shaped approach to tell a great story (01:29) The essence of a great story in one line (02:46) Connecting personally with your audience (03:56) Why impromptu storytelling is a myth (05:26) The five-part storytelling framework (05:52) Defending a murder case example (10:44) Crafting a story in 10 words (22:17) The two essential stories every leader needs (28:09) Deliver a story people will never forget (32:12) Proven tactics to tell better stories Where to find Robbie:LinkedIn: https://www.linkedin.com/in/robbiecrab/Website: https://www.competitivestorytelling.co/ Get the takeaways: https://creatoreconomy.so/p/unlock-your-storytelling-superpower 📌 Subscribe to this channel – more interviews coming soon!