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Ever wondered how credit card loyalty programs actually work and why some stand out more than others? Join us as we unravel the secrets behind these fascinating systems! Our episode kicks off with Maya Bittner and Sam Maul taking you on a nostalgic journey through the origins of loyalty programs. We highlight milestones from American Airlines' pioneering efforts in 1981 to Sam's amusing memories of Piggly Wiggly stamps. Maya passionately argues why the Chase Sapphire Reserve card is a game-changer in today's market, focusing on its Visa Infinite classification and higher interchange fees. Together, we navigate the complexities of how loyalty programs are implemented, right down to the nitty-gritty details of rewards calculations and the essential data elements involved.

As we transition to the deeper layers of transaction data, you'll get a comprehensive look at how credit card companies categorize each purchase you make, from merchant category codes to the elusive SKU-level data. We also dissect the profound impact these loyalty programs have on consumer behavior and financial models, spotlighting examples like Costco's transition from Amex to Citi. Lastly, we delve into Visa's strategic push to capture rent payments and discuss Built's innovative, though financially demanding, rewards program for rent payments via Wells Fargo. Tune in to understand the broader implications and strategic maneuvers behind these ubiquitous yet intricate loyalty programs.

Hosts: Sam Maule & Maia Bittner