• Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich

  • May 29 2023
  • Length: 48 mins
  • Podcast
Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich By cover art

Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich

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  • Summary

  • In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO.
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