In the inaugural episode of Untangling AI, Carlo De Marchis sits down with Nick Meacham, CEO of SportsPro, to discuss the impact and potential of artificial intelligence (AI) in the sports industry. As the world of sports continues to evolve, AI has become an increasingly important topic, with organizations seeking to leverage its capabilities to enhance fan engagement, streamline operations, and drive innovation. Meacham, with his extensive experience in the sports media landscape, shares valuable insights on how the industry can effectively navigate the AI landscape. He emphasizes the importance of being "hypercurious" when it comes to AI, stating, "Everyone needs a bit of a baseline understanding to make sure that as more and more tools become more readily available and that you have confidence to be able to know, yep, this is something we need to implement, and we're going to pull the trigger on that and move forward with using this." One of the key takeaways from the conversation is the need for sports organizations to actively engage with AI technologies to gain a firsthand understanding of their capabilities. De Marchis stresses the significance of hands-on experience, saying, "If you don't try it for yourself, you don't create your own opinion. And even if tool a is considered better than to b, maybe for you it's not the case. It depends a lot on what you're using them to and how do you integrate them in your workflow or your company workflow." Meacham also highlights the diverse range of applications for AI within the sports industry, extending beyond just the tech sector. "AI is what we're seeing just from the data of content consumption across our own platforms. It is interesting to everyone in all corners of the industry at different levels," he explains. This widespread interest is evident in the upcoming SportsPro AI event, set to take place in London on September 24th and 25th, which has already garnered significant attention from industry professionals across various sectors. While the hype surrounding AI is undeniable, both De Marchis and Meacham acknowledge the importance of cutting through the noise and focusing on practical applications. Meacham notes, "AI can take a lot of the legwork and a lot of the pain out of that if it's, if it's implemented the right way. Not all of it, don't get me wrong, not all of it, but it can help. It can definitely help in." This sentiment underscores the need for sports organizations to approach AI with a strategic mindset, identifying areas where the technology can provide genuine value and efficiency gains. As the conversation concludes, De Marchis and Meacham look ahead to the future of AI in the sports industry. While the long-term impact remains to be seen, both agree that AI is here to stay and will continue to shape the way sports organizations operate and engage with fans. Meacham sums it up aptly, stating, "I'm really looking forward to riding that wave and making sure I can learn for myself on how it can improve me, our company, and indeed hopefully the industry, which has been looking for a silver bullet or silver bullets to help it get better at these things." Untangling AI promises to be an enlightening series, providing valuable insights and perspectives on the intersection of AI and the sports industry. With Nick Meacham's expertise and Carlo De Marchis's dedication to exploring the practical applications of AI, viewers can expect to gain a deeper understanding of how this transformative technology is shaping the future of sports.