Trends in the bridal industry are ever changing, so this week I am speaking with two guests who are constantly keeping things FRESH with brides and couples: Melanie & Malea from Brilliant Bridal and hosts of White Dress Optional Podcast!

In this episode, we talk about their podcast, White Dress Optional, how they opened 7 bridal shops in 13 years, what dress trends brides are currently shopping for, the decision fatigue many brides are experiencing, and advice for bridal seamstresses wanting to grow their business and stay up to date with trends.

In this episode:

• Why Melanie and Malea started the White Dress Optional Podcast, a podcast for newlyweds and couples.

• How Brilliant Bridal found a new way to help brides & couples navigate all their options before, during, and after their wedding.

• The decision making fatigue many brides are experiencing, and how you as a seamstress can make this easier for them.

• The importance of educating your bridal stores about alterations.

• Strategies for adapting to upcoming trends.

About Brilliant Bridal: Brilliant Bridal specializes in selling designer bridal gowns at brilliant savings at our seven bridal boutiques across Arizona, Colorado, Nevada and Texas. We carry dresses from the designers you know, love and want to wear on your wedding day at prices that are always up to 70% off retail. Because all of our wedding dresses are sold off-the-rack with no long waiting period you can take your dress home the same day you find it! In addition to wedding dresses, we sell unique bridal accessories, veils and belts.

Connect with Melanie & Malea:

Brillant Bridal: https://www.instagram.com/brilliantbridal/

White Dress Optional Podcast: https://www.instagram.com/whitedressoptional/

Connect with Nadine:

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Become a member: https://secretsofabridalseamstresspodcast.com/membership

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