In today's episode, I am joined by Dr Angela Perrotta, to chat about how she uses Instagram to attract high-quality leads. Ange is the founder of Dr. Ange Chiro, a business based in Newcastle Australia where she supports mothers and babies to look after their health holistically. Ange’s story is one that demonstrates the power of having a small, highly engaged audience because she had as little as 400 followers on Instagram when enquiries started to roll in for her services and they haven’t stopped since.

We chat about:

• Ange’s unique style of practice and how this informs her service offerings (10:30)
• How she found her niche in working with paediatrics and mothers (16:20)
• Dealing with criticism and negative feedback relating to her work (20:05)
• How the online space could be used to help chiropractors build more scalable and sustainable business models (23:24)
• Why Ange decided to join Gramtini and learn how to market her business on Instagram (25:48)
• The power of having a small and engaged online community (30:17)
• The results Ange has achieved since she started using Instagram to market her business (33:40)
• How Ange uses Instagram to generate high-quality leads (35:53) 
• Finding time to market your business on Instagram (41:26)
• Defining and measuring success on Instagram (43:05)
• What Ange would say to any health professionals who are considering joining Gramtini (57:53)

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