Artemis Malekpour, a partner at Malekpour & Ball who specializes in strategic jury selection and solutions to case problems, previews the session she will lead at NCAJ’s November 7 CLE. The program will focus on evidence and pretrial motions, and attendees will participate in an interactive exercise on voir dire.

In addition to laying out her CLE, Artemis joins host Amber Nimocks to share her insights on the importance of understanding jurors' perspectives and crafting trial themes based on their values. She highlights the need for attorneys to listen actively during voir dire, respect jurors' opinions, and create a connection with them.

Learn more about the CLE at ncaj.com/events.

Name: Artemis Malekpour at Malekpour & Ball

Connect: Email | LinkedIn | Trial Guides

[02:06] Jury Selection in North Carolina: Lawyers have more time here than in other states. Artemis suggests using that time to establish rapport, credibility, and connection.

[08:57] “Weird Path”: She thought she wanted to go into psychology. Then psychiatry. In grad school, Artemis became fascinated by a “guilty but mentally ill” bill related to a psychiatrist who was sued by UNC.

[22:07] Showing Respect: Like all of us, jurors want to feel important, valued, and that they matter. Voir dire is the time to show that, Artemis believes.

[25:20] Politics: You don’t want to bring politics into voir dire, but Artemis thinks it’s important to understand how it informs trial.

[28:47] No Sitting Back and Watching: Attendees at Artemis’s interactive session during the November 7 CLE will be encouraged to participate as they deconstruct a voir dire.

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Voices of NCAJ on Apple Podcasts or Spotify

Voices of NCAJ features members of the North Carolina Advocates for Justice talking about what it means to be a trial lawyer, what it takes to be great at the practice of law and how being a part of NCAJ enriches their lives and their careers.

Members of NCAJ belong to a nonprofit, nonpartisan association of legal professionals dedicated to empowering a strong community of trial lawyers to protect people, prevent injustice and promote fairness. Membership affords many benefits and we’re proud to offer discounts and opportunities thanks to our tremendous community of sponsors and partners.

Emily Beeson didn’t know that she would pursue a legal career when she got her first position as a bilingual case manager, and then as a paralegal. But after she was in that role for a while, she realized “this is a great opportunity for growth.”

Law school followed. Now with a decade of experience, she is the lead workers’ compensation lawyer for Ward Black Law. She’s also a 2023 graduate of the NCAJ Next Leadership Program. On October 18, she’ll share the wisdom she gained from being a paralegal at NCAJ’s Fall Conference for Paralegals. Register here.

Joining host Amber Nimocks, Emily previews her presentation, including her thoughts about the role that empathy plays in interacting with the client.

Name: Emily Beeson | LinkedIn

Connect: Ward Black Law | Facebook | Instagram | X | LinkedIn | YouTube

[02:16] Point of Contact:: From three years of paralegal experience, Emily knows how paralegals support a client: fielding questions, answering phone calls, and interpreting legalese.

[03:45] Client Misconceptions: Clients often think their lawyer has more power than they really do. Lawyers, of course, do have some power – but it’s in the confines of the court.

[06:13] Hallmarks of a Great Paralegal: The ability to anticipate the needs of the case right from the start is one quality that separates a great paralegal from the rest.

[09:55] From Jargon to the Layman: As a mentor once told Emily: “If you are trying to explain a difficult concept to a client, explain it as if you were talking to a third-grader.”

[12:24] Empathy for the Client: To succeed for their client, legal professionals need to remember that this is the first time, and hopefully the only time, that the client is going through a traumatic experience.

[16:02] Delivering Bad News: It starts with setting the client’s expectations early and offering fallback plans if that time comes.

☑️ Follow us on X, Facebook, Instagram, and

Artificial intelligence is transforming how lawyers research the facts and laws pertaining to their cases, negotiate settlements with insurance companies, and strategize the best way to present a case, so those who don’t keep up with the technology will be left behind, best-selling author Brian Carter says in this conversation with NCAJ host Amber Nimocks.

Carter is one of several AI experts who will speak at NCAJ’s upcoming Mountain Magic conference in Asheville Oct. 3-5. Go to www.ncaj.com/mountain-magic to register.

Insurance companies already have vast databases about settlements, and they’re using AI to help them decide settlement offers, so lawyers who aren’t also using AI are already behind, he explains.

The best way to begin to use new technology is to use it as often as possible, Brian suggests, just as everyone did to learn the internet. For example, to learn AI programs that synthesize information, he recommends giving your program a list of ingredients and asking it to suggest recipes that include those ingredients.

🎙️ Featured Guest 🎙️

Name: Brian Carter

Connect: LinkedIn | Email

[03:21] Lawyers Are Slow to Use Technology: Many law practices took a long time trying to figure out how to incorporate the internet and social media.

[09:14] Some Jump in Too Early, Others Too Late: Not all technology works for every industry, and early leaders are the first to understand that. The second wave learns new technology when it becomes clear that it’s useful. Others are just too late.

[10:18] Insurance Companies Are Ahead: They have a lot of data, and AI helps them shape settlement offers.

[11:10] Pool Info for Greater Advantage: If law firms pool data, they can help each other against the insurance companies.

[12:17] Learn the AI Programs: Each type of AI has strengths and limitations. Learn which AI is most useful for different tasks.

[14:46] Understand a Firm’s Human Strengths: When law firms know the strengths and weaknesses of their team, it helps them decide how to use AI to fill in the gaps for such skills as memorizing details and frees up people to do what they do best.

[16:57] Big Companies Test the Limits: Companies use AI to answer phones, direct callers, and test other ways to maximize profits by minimizing costs.

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Voices of NCAJ on Apple Podcasts or Spotify

Voices of NCAJ features members of...

For North Carolina PI lawyers, the auto insurance landscape will change dramatically on July 1, 2025. Christopher Nichols, NCAJ’s Governmental Affairs Consultant, lays out the new rules of the road with host Amber Nimocks.

Relying on his deep understanding of recent changes to the law, including Senate Bill 319, which was passed this summer, Chris describes how the law will affect personal injury lawyers and their clients. He offers a look into what’s in store come next July, starting with new minimum limits on a rolling basis.

Name: Christopher Nichols | LinkedIn | Email

Connect: Nichols Law Firm | Facebook | Phone

[03:49] Senate Bill 319: This bill represents technical corrections to SB 452, which would change minimum limits in liability insurance in North Carolina starting in January 2025. Plaintiffs’ personal injury lawyers were “hyped and excited” about 452. Then, things started to happen…

[06:04 ] “Stack and Compare”: For nearly three decades, plaintiffs’ lawyers would “stack and compare” all possible uninsured motorist policies with the liability policy to determine the offset. SB 319 codified that practice, clearing up confusion that followed the N.C. Supreme Court decision in Farm Bureau v. Hebert this spring.

[08:21 ] The Frankenstein Statute: SB 319’s drafters collaborated with the insurance industry to update the definition of underinsurance, dubbed the “Frankenstein Statute” because it’s a creation built by many stakeholders who have changed text in one document over time.

[09:53] July 2025: The corrections reflected in SB 319 go into effect, including this one: Every driver will have $100,000 in coverage, assuming somebody else has liability insurance.

[19:22] The Impact of Raising the Minimum: Hint: It doesn’t mean more car accidents. It just means more coverage.

☑️ Follow us on X, Facebook, Instagram & LinkedIn.

☑️ Subscribe to Voices of NCAJ on Apple Podcasts or Spotify

Voices of NCAJ features members of the North Carolina Advocates for Justice talking about what it means to be a trial lawyer, what it takes to be great at the practice of law and how being a part of NCAJ enriches their lives and their careers.

Members of NCAJ belong to a nonprofit, nonpartisan association of legal...

As a successful trial attorney, Raleigh native and solo practitioner Lex-Jordan Ibegbu credits the NCAJ NEXT Leadership program with helping him build a community of colleagues and mentors.

With Voices of NCAJ host Amber Nimocks, Lex-Jordan “drops some gems” of inspiration for the next class of NEXT fellows. Collaborating with NCAJ, his goal is to positively affect the citizens of North Carolina “because that's what it's all about at the end of the day.” Tune in to hear how he does that through his determination, connection with NCAJ, and even his experience as a musician.

NCAJ is accepting applications for the NEXT class of 2025 until September 16. Click here to learn more and apply.

Name: Lex-Jordan Ibegbu

Connect: Ibegbu Law, PLLC | Email | X | Instagram | Facebook

[6:33] Growing Up in Southeast Raleigh: He was both shielded from and exposed to the neighborhood’s ruggedness, a unique experience that still impacts him today in all arenas of his life.

[12:43] Music to the Jury’s Ears: His background as a recording artist with thousands of songs to his credit helps him strategically use inflection, tones, and pauses to make his voice heard in the courtroom.

[13:26] Hanging Out His Shingle: One of the few NEXT fellows to build a solo practice, Lex-Jordan counts upon his entrepreneurial spirit to guide his career.

[16:30] One Door Closes, Another Opens: After losing one job, he was hired by another firm that embraced his talents. And that role convinced him that he could eventually start his own practice, which he did.

[24:56] How NEXT Helps: If being an attorney is isolating at times, the NEXT program introduces its fellows to colleagues and mentors who support and inspire.

☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.

☑️ Subscribe to Voices of NCAJ on Apple Podcasts or Spotify

Voices of NCAJ features members of the North Carolina Advocates for Justice talking about what it means to be a trial lawyer, what it takes to be great at the practice of law and how being a part of NCAJ enriches their lives and their careers.

Members of NCAJ belong to a nonprofit, nonpartisan association of legal professionals dedicated to empowering a strong community of trial lawyers to protect people, prevent injustice and promote fairness. Membership affords many benefits and we’re proud to offer discounts and opportunities thanks to our tremendous community of sponsors and...

“The swingiest of swing, and the purplest of purple.” That’s North Carolina as we gear up for the hotly contested 2024 election season.

In this episode of Voices of NCAJ, host Amber Nimocks welcomes seasoned political consultants Morgan Jackson and Paul Shumaker to the show to discuss North Carolina's political landscape ahead of the 2024 elections.

Tune in as they discuss how media consumption is evolving so campaigns must find a way to adapt their strategies. Increasing voter turnout is critical for both parties in this election, as is finding a way to attract unaffiliated voters. North Carolina’s gubernatorial race is also gearing up to be one of the most important in the nation. Learn just how pivotal North Carolina is as a battleground state in national politics this election cycle.

Morgan and Paul will speak at the NCAJ Convention in June. You can register for Convention 2024 here.

Name: Paul Shumaker

Connect: Capitol Communications, Inc. | Email | LinkedIn

Name: Morgan Jackson

Connect: Nexus Strategies | Email | LinkedIn

[02:13] Suburban Surge: Whether soccer moms or grill dads, the suburban population in North Carolina is booming with new residents, many of whom are college-educated and female.

[04:31] Exponential Urban Growth: Since the last presidential election, Wake and Mecklenburg counties have gained an average of 90 new voters a day, leaving smaller counties, like Henderson, in the dust.

[05:06] The Swingest of Swing States: Because North Carolina has both urban and rural areas to offset any deficiencies in one demographic for either party, we’re seeing both sides commit significant resources to ensure the state swings their way.

[06:50] Meeting Voters Where They Are: With the media becoming more segmented and greater options for voters to “cut cords” or avoid advertisements when getting the news, campaigns must meet voters where they are if they want to get their messages across.

[08:09] Finding the Undecideds: Like businesses, campaigns use consumer data to find likely voters and potential voters because the undecided voters are often the most important segment of the population.

[11:48] An Uber-Important Gubernatorial Race: Not only is the gubernatorial race going to be the most expensive in the country, it may also be the only race where Republicans have a chance to gain a seat in a presidential election year.

[16:12] Fear or Hope: In recent years, we’ve seen a trend that suggests elections are as much about fear about the other candidate winning as they are about having hope in your own...

Like it or not, law firms are businesses. Lawyers who own their own firms are business people as well as lawyers, but how can lawyers effectively handle the business side of their practice?

In this episode of Voices of NCAJ, host Amber Nimocks speaks with experienced plaintiffs’ attorney Dan Bryson of Milberg Coleman Bryson Phillips Grossman, LLC, one of the largest and most successful plaintiffs’ firms in the country. Tune in as Amber and Dan discuss tips for building up a law firm from the business side including, contingency fees versus hourly billing, keeping up with emerging technology such as AI, and getting out of bad cases.

Dan will present at NCAJ's upcoming Strategy Summmit, a Marketing, Business Development & Innovation Conference for Legal Professionals, Sept. 12-13. Register here.

Name: Dan Bryson | LinkedIn | NCAJ Hero Profile

Connect: Milberg Coleman Bryson Phillips Grossman, LLC | LinkedIn

[00:35] NCAJ Convention 2024: Join Dan Bryson as he speaks about building a successful law firm at NCAJ Convention 2024 in June. Register for Convention at www.ncaj.com/convention-2024.

[02:06] Why Dan Does Plaintiffs’ Work: Dan Bryson began his career doing civil defense. He discusses what his experience was like, and why he made a career change and began doing plaintiffs’ work.

[06:17] The Business of Plaintiffs’ Firms: Running a plaintiffs’ firm is a challenge. What type of work to do, how to get clients, and how to get paid are all things a plaintiffs’ firm owner needs to know.

[08:45] The Advantage of Contingency Fees: Billing clients hourly is tedious and often leads to clients complaining about their bills. But switching to a contingency fee structure can result in higher revenue and fewer complaints.

[11:51] Embrace Emerging Technology: Dan was a pioneer of law firm internet marketing, and he discusses embracing emerging technologies such as artificial intelligence to increase a firm’s efficiency.

[14:55] Tips for Building a Successful Law Firm: Lawyers face diverse obstacles everyday, and it is important to be grounded in your work, and also to get out of bad cases as soon as possible.

☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.

☑️ Subscribe to Voices of NCAJ on Apple Podcasts or

Sean Cole is just one of many all-stars on the bill at NCAJ’s May 3 Proving Causation In Auto Trials CLE.

The importance of opening statements cannot be overstated. In fact, cases can be won or lost during opening statements. A great opening statement must be well prepared but still allow the attorney to adapt to new information.

In this episode of Voices of NCAJ, host Amber Nimocks speaks with veteran plaintiffs’ attorney Sean Cole of The Law Offices of Sean Cole to discuss the importance of jury selection and opening statements. Listen as Sean speaks about establishing arguments during opening statements and using strong storytelling skills to both engage and empower juries in personal injury cases.

Sean will present on opening statements on May 3 at NCAJ’s Proving Causation in Auto Trials CLE. To register for this and other CLEs visit ncaj.com/events.

Name: Sean Cole

Connect: Law Offices of Sean Cole | LinkedIn

[00:56] NCAJ CLE: Join Sean Cole as he speaks about opening statements on May 3, 2024 at NCAJ Headquarters for the Proving Causation in Auto Trials CLE. Register for this CLE at www.ncaj.com/events.

[01:49] Why are Opening Statements So Important?: Opening statements give attorneys the first opportunity to present the meat and potatoes of their arguments to the jury, and the importance of opening statements cannot be overstated.

[06:53] Compensatory Damages as a Deterrent: During opening statements, lawyers are permitted to discuss how compensatory damages can serve as a deterrent of future bad behavior even if punitive damages are not part of the case.

[09:19] Adapt and Overcome Adversity: Opening statements should be well prepared but should also provide attorneys with the opportunity to adapt to new information and events that come about.

[13:21] Storytelling as a Tool: Attorneys must be good storytellers in order to present arguments clearly and in a way that connects with jurors, no matter what their background is.

[22:04] Empowering the Jury: A lawyer can use the opening statement to empower the jury and remind them that, by serving on the jury, they are a part of something bigger than themselves and that they are serving an important purpose.

[25:51] Authenticity is Key: Plaintiffs’ lawyers must be authentic with the jury because it is the plaintiff who is asking the jury to compensate them in some way, and jurors are generally adept at determining when an attorney is not being genuine and authentic.

☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.

☑️ Subscribe to Voices of NCAJ on