• WHAT IS A BRAND with Richard Alford - founder, dragNdrop

  • Mar 11 2024
  • Length: 56 mins
  • Podcast
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WHAT IS A BRAND with Richard Alford - founder, dragNdrop

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  • In 2015, Richard Alford and Ardy Danielewicz founded M&C Saatchi Accelerator. A specialist creative agency that helped start-up and scale-up SMEs unlock the power of creativity to grow their business.

    Over the course of the last 7 years, they have completed over 250 projects, working with some of the world's largest start-ups and scale ups. They recruited Freddie Flintoff for GoDaddy, launched Gorillas from nothing to something and solved dinnertime for Hello Fresh. The list goes on and on.

    But across all of those 250 assignments, a very clear theme emerged; SME ambitions were always bigger than their budgets. What they call ‘the attention gap’.
    The attention gap was the founding principle for all work at Accelerator. And the method forclosing that gap was bold and brave creativity to drive commercial results and growth.

    So in 2021 they started building a tool to help all entrepreneurs close the attention gap.
    Introducing... www.dragndrop.com

    @_dragndrop_
    https://www.linkedin.com/company/dragndropai/
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