In this Wytpod episode, Harshit Gupta interviews Michael Cole, SVP of Marketing at Everflow, discussing advanced growth strategies and the role of partner marketing in scaling a business. Michael shares insights on leveraging data analytics for informed decisions, utilizing AI tools to streamline processes, and creating high-impact content through webinars and automated AI-driven blog generation. He emphasizes the importance of customer success for reducing churn and driving organic referrals while highlighting challenges in scaling paid ads effectively. A must-listen for seasoned digital marketers looking to optimize their MarTech stack and partner programs.

In this episode, Harshit Gupta interviews Ro Fernandez, CEO of Nova, to discuss collaboration challenges, process automation, and remote work strategies. Ro highlights the importance of standardized processes for team alignment, evolving leadership to empower teams, and optimizing remote work through clear structures. She also shares insights on leveraging content marketing to educate users and using feedback to refine their platform. This conversation is packed with practical strategies for digital marketing leaders to boost team productivity and streamline workflows.

In this episode of Wytpod, Stephen Bland interviews Steven Leahy, a tax attorney and founder of the Chicago Tax Team. Steven shares his journey from law school to building a successful tax resolution business. He discusses how IRS problems are often symptoms of deeper issues like poor bookkeeping and how his firm adopts a holistic approach to resolving them. Steven outlines his five-step process for helping business owners stay compliant and introduces a subscription model to provide ongoing support. The discussion also covers his thoughts on the future of legal services and advice for aspiring attorneys.

In this episode of Wytpod, Stephen Bland interviews Mads Singers, a management coach and entrepreneur. Mads shares his background, transitioning from corporate management at IBM to building his own consulting brand. He discusses his approach to effective management using the DISC behavior framework, his target audience, and his philosophy of delegation. Mads highlights his unique experience working with various e-commerce businesses, along with practical advice for entrepreneurs looking to scale their teams.

In this episode of the WYTPOD, Stephen Bland sits down with Kimberly LaRose, co-founder of Wisher Beet Vodka, to discuss her journey in the spirits industry. Kimberly shares how her Crohn's diagnosis inspired her to create a premium, gluten-free, grain-free, and vegan vodka. She highlights the uniqueness of Wisher, distilled from sugar beets in small batches, and the challenges they faced in distribution. Kimberly also discusses their future plans for expansion, charitable efforts, and commitment to building an inclusive community around their brand.

In this episode of the WYTPOD, we sit down with Morgan Principi, Legal Director at Pathways to Citizenship, a non-profit organization that provides legal services to immigrants and refugees. Morgan shares her journey from law school to working in immigration, discusses the challenges faced by immigrant communities, and talks about the crucial role Pathways to Citizenship plays in guiding individuals through complex U.S. immigration laws. Learn about the importance of trusted legal advice and the value of community partnerships in making a difference for immigrants in need.

Join Harshit Gupta on Wytpod as he interviews Michael, Head of Marketing at Predibase, to uncover the secrets of scaling B2B SaaS companies. Delve into the importance of deeply understanding your customer base and how this knowledge shapes effective marketing strategies. Michael shares his demand-driven approach, focusing on building robust marketing infrastructure to generate qualified leads and support sales teams. Discover the power of educational content tailored to specific industries, and learn how to leverage AI and open-source models to enhance product offerings. With a keen focus on reducing churn and fostering strong customer relationships, this episode provides actionable insights and best practices for seasoned marketers eager to thrive in the competitive SaaS landscape. Don’t miss out on these valuable strategies!

In this episode of WYTPOD, Stephen Bland interviews Carlton Marcyan, a seasoned attorney and CPA with over 40 years of experience in family and divorce law. Carlton shares his journey from accounting to law, his specialization in handling complex financial divorce cases, and his transition to mediation. He offers valuable insights into the world of high-stakes divorce, discussing conflict resolution, his financial expertise, and how he helps clients navigate challenging times.