Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 04:00 – How the branding for Big Things came together. [clip]
• 05:00 – Personal shoot prep.
• 08:30 – What we’ll be talking about this episode.
• 09:30 – Giving feedback/working with your partner.
• 11:00 – Thing 1: Nutter Butter is the name on every marketer’s lips right now.
• 24:00 – Gen alpha and snack brands.
• 22:00 – Celebrating human error.
• 25:00 – Thing 2: College students aren't reading.
• 29:00 – Thing 3: Amazon will debut an NHL version of the NFL Red Zone.
• 35:00 – Signal shows streaming services are changing to second screen watching.
• 41:05 –Thing 4: Why do brands keep trying to make AR glasses happen?

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 00:00 – What is Big Things?
• 04:30 – Entrepreneur guilt, taking time off and our fitness era
• 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season).
• 16:00 – The WAGS of the NFL (who is who).
• 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy.
• 22:30 – Next: Why are clients asking us to be more like Chilis?
• 26:15 – The pivot from original content, to following trends, to personalizing trends.
• 28:25 – The “unhinged” brand is feeling cringe.
• 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends.
• 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really.
• 38:00 – Monopoly Go was not good for our marriage.
• 40:00 – Signal 2: IKEA is entering the resale market.

Show Notes:

1. NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/
2. Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA

Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop culture and sports. You can catch the show every Friday on podcast players and YouTube, and be sure to follow us on Instagram for updates on every episode!

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 00:10 – What is Big Things?
• 03:00 – Why we’re moving away from Waves and Tea for Lunch.
• 05:30 – Some of our favorite episodes of Waves and what we learned.
• 11:00 – How Tea for Lunch helped our team think like content creators.
• 12:30 – Our new era.

Show Notes:

1. SCAN 👀 CLUB: https://scanclub.substack.com/
2. Lisette Calveiro – @lisettecalv – https://shorturl.at/d7fMi
3. Karen Rosalie – @karen.rosalie – https://shorturl.at/82ctR
4. Monday Girl – @joinmondaygirl – https://shorturl.at/J0spn
5. Alyssa Yuhas – @alyssayuhas – https://shorturl.at/c6W4R
6. Valentin Ozich – @valentinozich – https://shorturl.at/5duTd
7. Franke Rodriguez – @frankeknucks – https://shorturl.at/H4kW0

Thanks for tuning in. Don’t forget to subscribe!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.