In this final episode of season one, Jon reflects on the journey so far, highlighting how the Wayfare Podcast aimed to show that podcasting can be done affordably and with minimal barriers to entry. Jon discusses the importance of making podcasting accessible to everyone, while also building credibility for your brand. He teases the idea of a Q&A episode for season two and shares exciting topics for future series, such as home recording essentials, leveling up podcast studios, and DIY soundproofing. This episode serves as a recap of the season’s goals and a preview of what’s to come.

Takeaways

• Podcasting can be done affordably and on a simple scale.
• Reducing barriers to entry helps encourage more people to start podcasting.
• Building credibility for your brand is key to long-term podcasting success.
• A Q&A episode in season two could offer valuable insights and address listener questions.
• Future series could cover topics like home recording essentials, upgrading podcast studios, and DIY soundproofing.

Chapters
00:00 - Season One Recap
01:25 - Building Credibility and Accessibility
08:25 - Engaging with Listeners: Q&A Episode
11:30 - Exploring New Topics: Future Series Ideas

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

In this episode, Jon breaks down various monetization strategies for podcasts, offering practical tips on how to generate revenue based on the goals and structure of your show. He explores options like Patreon for community-driven podcasts and sponsorship deals for B2B-focused content. Jon also delves into ad placement, explaining the differences in value between pre-roll and post-roll ads. He encourages podcasters to engage with their audience and consider crowd involvement as a form of support. As the final episode of the first season, Jon invites listeners to reach out for more in-depth discussions on monetization strategies.

Takeaways

• Monetization strategies should align with the specific goals and needs of your podcast.
• Consider platforms like Patreon for community-driven shows and sponsorships for B2B podcasts.
• Optimize ad placement and duration to maximize the value of your ads.
• Engage your audience and explore ways to involve the crowd in supporting your podcast.
• Reach out for more personalized guidance on podcast monetization.

Chapters
00:00 - Introduction and Disclaimer
02:53 - Exploring Different Monetization Avenues
06:48 - Understanding Ad Placement and Value
09:09 - The Power of Crowd Involvement
10:56 - Conclusion and Next Steps

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

In this episode, Jon dives into the marketing section of the podcast strategy workbook, covering key elements like podcast album artwork, show notes templates, keywords, hashtags, social media presence, web development, and email newsletters. He highlights the importance of creating eye-catching and on-brand podcast artwork to make a great first impression. Jon also emphasizes the role of show notes in communicating with listeners and explains how keywords and hashtags can enhance searchability. He concludes by offering different marketing strategies tailored to the type of podcast and encourages listeners to check out the show notes for more resources and to support the podcast.

Takeaways

• Design podcast artwork that is eye-catching and aligns with your brand to make a strong first impression.
• Use show notes to effectively communicate important information to your listeners.
• Leverage keywords and hashtags to improve your podcast's searchability and categorization.
• Tailor your marketing strategy based on the type of podcast, considering social media accounts, web development, and email newsletters.

Chapters
00:00 - Introduction to the Marketing Section of the Strategy Workbook
01:26 - Creating Eye-Catching Podcast Artwork
05:18 - Utilizing Show Notes for Effective Communication
07:48 - Improving Searchability with Keywords and Hashtags
09:43 - Marketing Strategies for Different Types of Podcasts
10:14 - Conclusion and Call to Action

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!