Wealth Formula Podcast Podcast Por Buck Joffrey arte de portada

Wealth Formula Podcast

Wealth Formula Podcast

De: Buck Joffrey
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Financial Education and Entrepreneurship for Professionals Economía Finanzas Personales
Episodios
  • 545: Should You Invest in Hotels?

    545: Should You Invest in Hotels?
    Feb 8 2026
    For most of my career, I've been focused on two things: Operating businesses and Multifamily real estate. The strategy has been pretty simple. Take money generated from higher-risk, active businesses… and move it into more stable, long-term assets like apartment buildings. That shift—from risk to stability—is how I've tried to build durability over time. Now, to be fair, the sharp rise in interest rates a few years ago put a dent in that model. But zooming out, it's still worked well for me overall. So I'm sticking with it. That said, there are other ways to think about real estate. In some cases, the real opportunity is when you combine real estate with an operating business. We've done that before in the Wealth Formula Investor Club (Hyperlink) with self-storage, and the results were excellent. Storage is operationally simple, relatively boring—and that's exactly why it works. But there's another category that sits at the opposite end of the spectrum. Hotels. They're sexier. They're more volatile. And yes—they're riskier. But the upside can be dramatically higher. One of my closest friends here in Montecito has quietly built a fortune doing boutique hotels over the past few years. He started with a no-frills hotel in Texas serving the oil drilling industry. Over time, he combined his operational experience with his talent as a designer—and eventually created some of the highest-rated boutique hotels in the world. He's absolutely crushing it. Of course, most of us aren't world-class designers or architects. I'm certainly not. Still, his success made me curious. Hotels have been on my radar for a while now—not because I understand the business, but because I don't. When I asked him how he learned the hotel industry, his answer was honest: "I figured it out on the fly—starting with my first acquisition and a great broker." That's usually how real learning happens. So this week on the Wealth Formula Podcast, I brought on an expert in hospitality investing to educate both of us. We cover the basics: How hotel investing actually works Where the real risks are (and where they aren't) How returns differ from multifamily And what someone should understand before ever touching their first hotel deal If you've ever thought about buying or investing in hotels—but didn't know where to start—welcome to the club. You don't have to jump in tomorrow. But you do have to start somewhere. This episode is a good starting point.
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    34 m
  • 544: Why the Sahm Rule Matters — and Why the Big Picture Matters More

    544: Why the Sahm Rule Matters — and Why the Big Picture Matters More
    Feb 1 2026
    This week's episode of Wealth Formula features an interview with Claudia Sahm, and I want to share a quick takeaway before you listen — because she's often misunderstood in the headlines. First, a quick explanation of the Sahm Rule, in plain English. The rule looks at unemployment and asks a very simple question: Has the unemployment rate started rising meaningfully from its recent low? Specifically, if the three-month average unemployment rate rises by 0.5% or more above its lowest level over the past year, the Sahm Rule is triggered. Historically, that has happened early in every U.S. recession since World War II. That's why it gets cited so much. And to be clear — it's cited a lot. The Sahm Rule is tracked by the Federal Reserve, Treasury economists, Wall Street banks, macro funds, and economic research shops globally. When it triggers, it shows up everywhere. That's not by accident. Claudia built one of the cleanest early-warning indicators we have. But here's the part that often gets lost. The Sahm Rule is not a market-timing tool and it's not a prediction machine. Claudia emphasized this repeatedly. It was designed as a policy signal — a way to say, "Hey, if unemployment is rising this fast, waiting too long to respond makes things worse." In other words, it's a call to action for policymakers, not a command for investors to panic. What makes this cycle unusual — and why talking to Claudia directly was so helpful — is what's actually driving the data. We're not seeing mass layoffs. Layoffs remain low by historical standards. What we're seeing instead is very weak hiring. Companies aren't firing people — they're just not expanding. That distinction matters. And this is where I think the big picture comes in — not just for understanding the economy, but for investing in general. When you step back, the big picture includes a government with massive debt loads that needs interest rates to come down over time. It includes fiscal pressures that make prolonged high rates politically and economically painful. And it includes the reality that if the current Fed leadership won't ease fast enough, future leadership will. History tells us that governments eventually get the monetary conditions they need — even if it takes time, even if it takes new appointments, and even if it takes a shift toward a more dovish Federal Reserve. That doesn't mean reckless money printing tomorrow. But it does mean that structurally high rates are unlikely to be permanent. And when you combine that with investing, the question becomes less about this month's headline and more about what's positioned to benefit when the environment normalizes. That's why I continue to focus on real assets that are already deeply discounted — things like multifamily real estate — assets that were repriced brutally during the rate shock, but still sit at the center of a growing, rent-dependent economy. This conversation with Claudia reinforced something I've been talking about for a long time: The biggest investing mistakes usually happen when people zoom in too far and forget to zoom back out. I've made this mistake myself. If you want a thoughtful, non-sensational, data-driven discussion about where we actually are in this cycle — and what the indicators really mean — I think you'll get a lot out of this episode.
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    48 m
  • 543: Avoiding Misinformation in the Era of Fake News

    543: Avoiding Misinformation in the Era of Fake News
    Jan 25 2026
    One of the biggest risks people face when trying to understand the economy, investing, or personal finance isn't a lack of information. It's the illusion of being informed—while quietly limiting the sources that shape your thinking. We live in a world where information is everywhere. Podcasts, X threads, YouTube clips, newsletters, reels. But abundance doesn't equal diversity. In fact, the algorithms behind social media are designed to do the opposite: they show you more of what you already agree with. Over time, your worldview narrows—not because you chose it to, but because it was curated for you. I noticed this years ago when I started listening to alternative asset podcasts. At first, it felt refreshing—new ideas, new language, new opportunities outside the mainstream. But after a while, something became obvious. Many of these shows were operating inside an echo chamber. Different hosts. Same conclusions. Same narratives. Same villains. Same heroes. It was as if they were all listening to one another and simply regurgitating the same ideas, reinforcing them in a closed loop until they felt like truth. And to be fair—knowing many of these hosts personally—that's often the business model. Audience reinforcement is rewarded. Dissent is not. Ever since then, I've made a conscious effort to study people I don't naturally agree with. Not because I want to adopt their views—but because I want to stress-test my own. This matters more now than ever because social media accelerates groupthink at scale. When an idea gains traction online, disagreement quickly becomes social friction. It's easier to conform, retweet, and nod along than to pause and ask, "What if this is wrong?" I once had a conversation with Robert Kiyosaki where he told me he actually gets worried when everyone in the room agrees about the economy. When viewpoints converge too neatly, it's usually a sign that critical thinking has been replaced by consensus comfort—and that's exactly where blindsides are born. If your goal is to get closer to the truth, you must seek out opinions that challenge your own. That includes people you disagree with—especially people you disagree with. Truth doesn't emerge from unanimity. It emerges from tension. And that applies to me as well. Don't let me—or anyone else—be your sole source of information. No matter how much you trust someone, outsourcing your thinking is always a risk. I can tell you from personal experience that in economics and personal finance, narrow perspectives lead to surprises you only recognize in hindsight. Those are the moments people regret most—not because they lacked intelligence, but because they lacked perspective. Financial education is critical. But a real curriculum doesn't just confirm what you already believe. It exposes you to competing frameworks, conflicting data, and uncomfortable questions—and forces you to think for yourself. That's how you build conviction that actually holds up when the world changes. This week's episode of Wealth Formula Podcast examines this groupthink problem on a broader scale throughout society with an author who wrote a bestseller on our inherent appetite for misinformation. It's a fascinating conversation that will surely get you thinking about the way you view the world.
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    38 m
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