• Weaponize Your Content

  • Apr 6 2021
  • Length: 57 mins
  • Podcast

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Weaponize Your Content

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  • Summary

  • Ever wonder what Win Spectrum would do if they only had one hour to change the trajectory of a company's sales? In this episode, Charles and Dan accept that challenge. 

    They show how a company can "weaponize" their content to make it instantly actionable in the field and discuss why it is so critical to equip sellers with content that is ready for use.

    They dive in to 4 specific focus areas that dramatically change the buyer-seller relationship: 1) Questions,  2) Messaging , 3) Insights, and 4) Stories. 

    When companies deliver excellent content and sellers understand how to put it to use, remarkable things happen for the company, the seller, and the customer.
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