In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.

Key Takeaways:

• Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it’s an essential first step for improving your SEO.
• Google Analytics vs Google Search Console: Discover the key differences between the two and why you should start with Google Search Console if you're a beginner to SEO and understanding your website data.
• Understanding Google Search Data: Jules discusses the importance of tracking impressions, clicks, and search positions to gain insights into how your website is performing on Google.
  Identifying and Addressing Issues: Learn how Google Search Console can help you spot potential errors and indexing problems that might be affecting your site's visibility in search results.

If you're looking to improve your website's traffic and SEO, this episode is a must-listen!

Resources mentioned in this episode:

• Google Analytics & Google Search Console Course – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Power Hour – Get one-on-one help from Jules to fix your Google Search Console setup or troubleshoot errors.

Don't forget to subscribe to the podcast for more valuable tips on improving your website's performance and SEO!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

• Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.
  
  
• Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.
  
  
• Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

• Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
• Free Beginner's QuickStart Guide to SEO
• Book a Discovery Call with Jules

Don’t forget to subscribe for more valuable website strategy and SEO insights!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challenges.

Key Takeaways:

• Improving Online Visibility: Discover how a structured website strategy can boost your brand’s online presence and authority.
• Focusing on High-Impact Pages: Learn which pages you should prioritise for the biggest impact—like your homepage, about page, and most profitable product or service pages.
• Reducing Admin Time: Find out how an optimised website can cut down time spent on customer service and administrative tasks.
• Attracting the Right Audience: Understand how SEO can help you connect with potential customers who are actively searching for what you offer.
• Building a Content Hub: Explore the benefits of turning your website into a content hub, helping you organise and reuse content to maximise its impact across all platforms.

If you're looking to make your website work harder for your business, this episode is for you!

Resources mentioned in this episode:

• 🎙️ Episode 009: Establishing Your Core Topics
• 🎙️ Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• 📖 Free Beginner's QuickStart Guide to SEO

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.

Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.

Key Takeaways:

• • The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and energy.
  • Social Media Minimalism: Discover a more balanced approach to social media, focusing on intentionality and sustainability over constant engagement.
  • Alternative Marketing Strategies: Learn about the power of podcasting and other sustainable marketing methods that can yield long-term results.
  • Building Community Offline: Consider the benefits of engaging with communities outside of social media platforms, fostering deeper connections and intentional interactions.

If you’ve been thinking about shifting your marketing strategy to rely less on social media, this episode is for you!

Resources mentioned in this episode:

• Off the Grid Podcast by Amelia Hruby: Explore the idea of running a business without social media.
• Beauty Business Secrets Podcast: Where Jules' guest appearance still brings traffic to her website.
• Female Entrepreneur Association: Join a wonderful community of women building businesses to change the world.

Don't forget to join the conversation send us a message and share your thoughts on building a business with or without social media!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and how podcasting has helped her create sustainable content.

Jules also highlights the power of podcasting for connecting with an audience, growing without social media, and how the podcast has given her content she can repurpose for emails, blogs, and client resources. She touches on the importance of not overthinking content and trusting that even simple, imperfect episodes can resonate with listeners.

Key Takeaways:

• Overcoming Perfectionism: Learn how Jules embraced imperfections and stopped worrying about perfect episodes to focus on the message.
• Repurposing Content: Discover how podcasting allowed her to repurpose Facebook live videos, leading to consistent content creation.
• Growing Without Social Media: Jules shares her decision to grow her podcast without promoting it on social platforms and how she’s found success through podcast SEO and networking.
• Building Authority: Podcasting has helped Jules establish authority in her niche while creating sustainable content for her business.
• The Power of Dynamic Content: Hear why Jules chose Buzzsprout as her podcast hosting platform for its dynamic content features.

Resources mentioned in this episode:

• Free SEO Report – Discover areas for improvement on your website to boost traffic and conversions.
• Podcast SEO Course – Learn how to optimise your podcast episodes for search to reach more listeners.

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field.

Jules also emphasizes the value of starting small and gradually building your confidence, whether it's through participating in online talks or other opportunities to share your knowledge.

Key takeaways:

• Embrace your zone of genius: Identify your strengths and passions and focus on helping others in those areas.
  
  
• Overcome imposter syndrome: Remember that everyone starts somewhere and you don't need to know everything to be valuable.
  
  
• Start small and build confidence: Take small steps to share your knowledge and expertise in a supportive environment.

Resources mentioned in this episode:

• Join the community for encouragement and support
  
  
• Free Beginner's SEO QuickStart Guide

Don't forget to subscribe to the podcast for more tips on SEO and business growth!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google.

Key Takeaways:

• Why Link Building Matters? Learn the importance of making the most of every opportunity for building website links, whether or not you create a whole strategy around link building.
  
  
• What is Domain Authority? Learn how your website’s domain authority is determined and why it's essential for ranking on the first page of Google.
  
  
• The Role of Internal and External Links: Discover how linking within your site and building external links can boost your SEO.
  
  
• Building High-Quality Links: Find out why relevance, quality, and quantity are the top three factors in successful link building.
  
  
• Practical Link-Building Tips: Learn how to naturally build links through guest posts, podcast appearances, and even your Google Business Profile.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – Get started with optimising your website for search engines.
• Free Website SEO Report – Request a personalised report to assess your website’s current SEO status.
• Moz Domain Authority Checker – Check your website’s domain authority and see how you can improve.

Don't forget to subscribe to the podcast for more actionable SEO and website tips!

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.

Key Takeaways:

• The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively nurture potential clients compared to social media posts.
• Strategic Content Mindset: Jules explains why it's important to think strategically about the content you create and how it aligns with different stages of customer awareness.
• Bringing Traffic Back to Your Website: Jules explains the need to direct traffic from social media and email lists back to your website, where conversions are more likely to occur. She discusses the importance of optimising your website to support this goal.

Resources mentioned in this episode:

• Learn about our Google Profile Optimisation services and their impact on local SEO.
• Consider joining our free Facebook community where we discuss strategies for improving website performance and share insights tailored to your business needs.

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

If you're looking to understand why focusing on your website is key to increasing sales and driving your business forward, this episode provides valuable perspectives to help you get started!

Send us a text

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!