In this episode of Welcome to Eloma, Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartment manager, and more. Each job taught her valuable skills such as crisis management, staying focused, attention to detail, emotional intelligence, customer service, leadership, and more. She emphasizes the importance of playing, dreaming bigger, and being authentic in entrepreneurship.

Quotes

• “My biggest lesson was to do things that light you up. Anybody who follows me should hopefully by this point understand, I'm a big proponer of getting clear on the things that you want and then building your business to support the life that you want to live.” 13:49
• “Don't be afraid to do things differently, especially if it's better. As adults, we fail to play as we get older. We play a whole lot less. And we should play more because there's a lot of creativity that is unleashed when we play. It's great for ourselves as individuals and our businesses. It's essential, and it's healthy.” 28:04
• “Get curious about the things that come most naturally to you. Because those are probably your superpowers and the things that other people would really pay you to do.” 34:55

Links and follow-ups:

Connect with Kiley

Learn more at WelcomeToEloma.com

Work with us at RAYNEIX.com

Newsletter Signup: RIXNewsletter.com

Linkedin: Kiley Peters & RAYNE IX

Instagram: @kileypeters & @rayneix

Email: info@rayneix.com

In this episode of Welcome to Eloma, Stacy Calligan and Faith Hurley, Co-Founders of Pinpoint Collective, a strategic research studio, talk about the importance of leveraging human design and conducting research to inform decision-making and the design process. They debunk common misconceptions about human-centered design, emphasizing the need for research and the potential risks of not starting with it. They also highlight the importance of understanding the target audience and co-creating with clients and end consumers.

Stacey and Faith discuss the use of qualitative and quantitative research methods, as well as the importance of creating specific and detailed personas to guide the design process. Lastly, the episode concludes with the insight that entrepreneurship is a continuous journey of highs and lows, and the importance of staying aligned with the reasons for starting a business.

Quotes

• “The patterns are what we really specifically look for. So it's not about taking individualism within the research that we're trying to understand and uncover. It's about finding where those psychographics align with each other. Now those consumers or clients or customers of yours aren't gonna say it exactly the same way, but they're gonna articulate the same pain point or the same desire or the same need to be solved for.” 11:04
• “Okay, now that we know generally how this person acts in the world, what their income is, what their gender might be and maybe where they live and why they're living where they're living. What else do we need to know from them that's actually going to make an impact on how we define our offering as a company? And that's where then we go out into the world and we target those humans. We interview them. We live a day in the life of them. And the qualitative piece comes in.” 17:02
• “It's keeping a pulse on your competitors and your set. What are they doing? What is happening trend-wise beyond your industry? Just again, staying curious to what else is happening because as we all know, the world is changing so rapidly. And if you're not aware of how that's affecting people's driving behaviors or their why buys, you're gonna miss the opportunity to stay relevant with that.” 27:40

Links and follow-ups:

Connect with Stacy Callighan & Faith Hurley:

Instagram: https://www.instagram.com/pinpointcollective/

Websites: https://pinpointcollective.com/

Linkedin: https://www.linkedin.com/company/pinpointcollective/

Email: faith@pinpointcollective.com

Connect with Kiley

Learn more at WelcomeToEloma.com

Work with us at RAYNEIX.com

Newsletter Signup: RIXNewsletter.com

Linkedin: Kiley Peters & RAYNE IX

Instagram: @kileypeters &

In this episode of Welcome to Eloma, Rebecca Gunter, Peach in Chief of Stoned Fruit, talks about the challenges entrepreneurs face in clearly communicating their brand message. She emphasizes the importance of being authentic and embracing a unique voice in branding and messaging. Rebecca also discusses the concept of a lighthouse brand versus a searchlight brand and the importance of building a cohesive and recognizable brand through consistent messaging. Lastly, Rebecca encourages entrepreneurs to overcome the fear of standing out and to develop a relationship with fear!

Quotes

• “I think that if I had a magic wand, the one thing I would give entrepreneurs is the freedom from the fear of being themselves; using an original voice and being more cheeky or less cheeky, being bolder or more demure, whatever actually fits your brand persona.” 8:36
• “The advice I'm giving you is to stand up and stand out. And that takes a lot of bravery. And I don't have the magic wand to disappear fear from writing like yourself, and presenting as yourself, and being authentic. But I would encourage people to develop a relationship with fear and do it anyway.” 10:55
• “How you show up, the decisions you make, the core values you put forward, all of those are determined by how you're defining and articulating your brand. It doesn't matter what the output, you're going to show up as that. I call it brand embodiment, to live the brand, to really breathe into it, to stand tall with it.” 20:48

Links and follow-ups:

Connect with Rebecca Gunter:

Instagram - @stonedfruit.world

YouTube - @stonedfruit

Linkedin: linkedin.com/in/rebeccalaytongunter/

Websites: www.stonedfruit.com

Email: rebecca.gunter@stonedfruit.com

Connect with Kiley

Learn more at WelcomeToEloma.com

Work with us at RAYNEIX.com

Newsletter Signup: RIXNewsletter.com

Linkedin: Kiley Peters & RAYNE IX

Instagram: @kileypeters & @rayneix

Email: info@rayneix.com