Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.

Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader.

They also chat about the dangers of comparing ourselves to others and share a free resource for download: Lainey’s book marketing framework.

Plus, they solicit ideas for future guests and topics. ⁠Send us your ideas here ⁠(or submit as a potential guest).

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Resources in this episode:

Free download of Lainey's Book Marketing Framework

Paulette's article Avoid These 14 Self-Publishing Mistakes

Find more resources and book marketing tips on the podcast website at ⁠www.bestofbookmarketing.com⁠

Episode Sponsors:

12 Weeks to Book Launch Success - Lainey’s program to help authors successfully launch their book. Join the wait list here. Or join Lainey’s list for free book marketing tips and webinars.

Paulette’s Indie author coaching - schedule time here or email her at info@paulettestout.com

Women Writers Women’s Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media