In this inspiring episode, we sit down with Bonnie Kirby for her second appearance on our show, the dynamic Founder and CEO of Well-Dressed, to hear her remarkable story of resilience, reinvention, and relentless passion for fashion. Well-Dressed offers a curated collection of name-brand clothes, bags, shoes, and accessories for top influencers and celebrities, all at incredible discounts of 50-70% off retail prices (except for high-end designer items). Bonnie opens up about her decision to pause Well-Dressed in December 2023, a challenging but necessary step to combat burnout and reassess her path forward.

Bonnie takes us back to the origins of Well-Dressed, born from her love for fashion, community, and finding great deals, after attending an in-person closet sale for Nashville’s top content creators in late 2019. Despite Well-Dressed's meteoric rise, Bonnie found herself struggling to scale the business and maintain her personal well-being.

Enter Liz and Eric Streisand, the powerhouse duo poised to take Well-Dressed to new heights. Liz, a seasoned brand builder with a knack for two-sided marketplaces, and Eric, bring a wealth of experience and strategic insight to the table. Together, they are ready to launch Well-Dressed 2.0 this August, aiming to dominate the booming resale sector and become the go-to brand for fashion-forward individuals.

In this episode, Bonnie discusses the challenges of entrepreneurship, the importance of knowing when to pivot, and the invaluable lesson of surrounding yourself with the right team. Liz shares her vision for Well-Dressed's future, drawing from her successful ventures like StyleMatch and Broadway Roulette.

This conversation is a must-listen for anyone facing the highs and lows of building a business. Tune in for an honest, heartfelt discussion that will leave you inspired to push through your own entrepreneurial challenges and come back stronger than ever.

🌟 Key Takeaways:

• The power of pausing to reassess and rejuvenate your business.
• Overcoming burnout and the importance of mental health in entrepreneurship.
• Building a dream team and the impact of strategic partnerships.
• Insights into scaling a business in the fashion and resale industry.

Well-Dressed 2.0 is set to revolutionize the resale market. Follow along the journey here

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About Renaissance Marketing Group:

Renaissance Marketing Group is a full-service social media marketing agency based in Nashville. The Renaissance team is made up of a talented group of passionate creatives and marketers, committed to the success of their clients and passionate about helping business owners succeed. Founded in 2014, the woman-owned company delivers proven social media marketing results. Their services include social media management, content creation, paid digital advertising, email marketing, influencer marketing, graphic design, branding, professional photography and videography, digital marketing strategy, podcast production, and more. Renaissance is committed to influencing optimal revenue and online growth, while exceeding their client’s expectations.

In 2021, Renaissance announced the launch of their nonprofit, The Mona Lisa Foundation. The Mona Lisa Foundation was created from a love and passion for supporting women on their entrepreneurial journeys and focuses on offering mentorship, marketing, and business education, grant money, and community to Nashville-based women business owners.

Renaissance is the host of the Renaissance Women's Summit, a day-long conference for women entrepreneurs looking to level up in all areas of their business.

Learn more: www.renaissancemarketinggroup.com