In this episode, Arika dives into the marketing basics she picked up in business school and uses every day as a Marketing Coordinator. She breaks down what marketing is, its purpose, and the various types of marketing out there—think SEO, social media marketing, and even print ads. Arika also covers the 4 P's of marketing (product, price, place, promotion) and explains how they apply to businesses of all sizes, including your side hustle.

The gals also chat about what it means to be DINKs (dual-income no kids) and what that means in terms of Marketing. Whether you're new to marketing or just need a refresher, this episode is packed with practical tips and insights. Grab your coffee and join us for a fun and informative conversation!

RESOURCES •

HubSpot Blog - "What is Marketing, and What's Its Purpose?" https://blog.hubspot.com/marketing/what-is-marketing

MORE ABOUT WROC •

Grab a cup of coffee and get cozy with us every week for a new episode of We Run on Coffee. Arika & Marissa talk about relationships, post-grad jobs, travel, and all things about life in your 20s.

LINKS •

Visit Our Website: https://werunoncoffee.myportfolio.com/
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Contact Us: werunoncoffeepodcast@gmail.com