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What Are You Creating?

What Are You Creating?

By: Cliff Ravenscraft
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Every entrepreneur starts with an idea. But what transforms an idea into a movement, a business, or a way of life? On What Are You Creating?, Cliff Ravenscraft sits down with entrepreneurs, creators, and visionaries who are building work aligned with their deepest passions. In each conversation, he explores where their ideas come from, how they access creativity and flow, what inspires them, and what keeps them moving when challenges arise. At the center of every episode is one powerful question. What are you creating? These conversations are filled with sparks that can ignite new possibilities for your own life and business. You may discover new income streams, new ways to align passion with work, or fresh inspiration to start creating something of your own. If you are ready to expand what feels possible and hear from people boldly bringing their ideas to life, you will find it here. Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 044 - From Shrinking to Thriving: What Kathleen Titus Is Creating Now

    044 - From Shrinking to Thriving: What Kathleen Titus Is Creating Now
    Sep 21 2026
    In this episode of What Are You Creating?, I reconnect with Kathleen Titus, someone I first began working with more than a decade ago. Kathleen originally came into my world through Podcasting A to Z while she was in the early stages of building her entrepreneurial life. What started as an attempt to launch a podcast ultimately introduced her to something that became even more valuable, a community of other entrepreneurs who were trying, struggling, learning and building alongside her. Her entrepreneurial journey began after a successful corporate career in sales, hospitality and international destination marketing. Eventually, she left that career without having the next chapter completely figured out. What followed was Runoga, an early vision combining running and yoga, followed by hands-on race production, marathons, 5Ks, triathlons and event management. Over time, Kathleen discovered that her real strength was marketing. That realization eventually became All Fitness Events, a marketing and consulting company specifically focused on the endurance sports and fitness event industry. This conversation became about much more than entrepreneurship. Kathleen shared openly about realizing that she had spent years shrinking herself to fit within her life and relationship. After her separation and divorce, she began allowing herself to take up more space. During that same season, her business grew from six figures to seven figures and eventually eight figures. At the same time, she was walking through an extraordinary amount of personal loss. Her mother died unexpectedly in 2022. Her father died in 2024. The family home was sold the following year. All of this unfolded alongside the end of her long-term relationship and the process of rebuilding her life. Kathleen talks about grief, therapy, meditation, yoga, rebuilding community, learning boundaries and what she calls developing a “yogic mind.” One phrase has helped ground her through all of it. Everything is exactly as it should be. We talk about what it actually means to “do the work,” rather than simply using that phrase. Kathleen shares how therapy, journaling, books, meditation, yoga and a willingness to examine her own patterns helped her move through shame, grief, codependency and old ways of relating to herself and others. Today, Kathleen says she is thriving. She has purchased a home she had envisioned for herself years earlier. She has rebuilt and deepened friendships. She is showing up as one integrated version of herself rather than changing who she is depending on the room she is in. And she continues to build a business and life that feel increasingly aligned with who she actually is. Some of the things we explore in this conversation include: Kathleen's transition from corporate success into entrepreneurshipWhy she left a career she was extremely good at without having everything figured outHow Runoga eventually evolved into All Fitness EventsThe unexpected value she received from Podcasting A to Z even though podcasting itself never became central to her businessWhy curiosity and asking good questions became part of her professional advantageLearning to sell an experience rather than simply selling deliverablesHer transition from producing races to marketing themBuilding and retaining a team that ultimately became one of her greatest sources of supportThe relationship between alignment and the explosive growth of her businessDivorce, grief and losing both of her parentsWhy healing is not linearMeditation and the idea of developing a yogic mindLearning to stop shrinking and allowing herself to take up spaceCodependency, boundaries and discovering who she is outside of a relationshipWhat Kathleen means when she says she is now thriving Near the end of our conversation, Kathleen offered a question that I think captures much of what this episode is about. Am I leading my life? Her encouragement is to create a life and business that are actually aligned with you, rather than simply living according to expectations, habits or somebody else's version of what your life should look like. Her closing encouragement was to remain curious and kind, remembering that something difficult may ultimately be leading you somewhere you could not yet see. Books Mentioned Kathleen specifically recommended two books that played a role in her healing and personal growth. Codependent No More by Melody Beattie - Official Book Page The Untethered Soul by Michael A. Singer - Official Book Page Kathleen also mentioned exploring things such as attachment styles, Human Design, the Enneagram and birth charts as additional tools for becoming more curious about yourself. Connect With Kathleen Titus Kathleen said the easiest way to reach her is through either of these email addresses: Kathleen@AFEsolutions.com Kathleen@KathleenTitus.com You can also learn more about All Fitness Events / AFE Solutions here: AFE Solutions
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    1 hr and 13 mins
  • 043 - Gary Takacs - 15 Years, 760+ Episodes, and a Business Transformed by Podcasting

    043 - Gary Takacs - 15 Years, 760+ Episodes, and a Business Transformed by Podcasting
    Aug 26 2026
    In 2011, Gary Takacs joined my four-week Podcasting A to Z course with an idea for a podcast specifically designed to serve dentists. Gary was certainly not new to his profession at the time. He had started his own dental practice management consulting firm in 1989 after spending the 1980s learning his craft with two larger consulting organizations. His marketing model consisted primarily of writing articles for dental publications and speaking at conferences around the country. Then he discovered podcasting. Gary saw the potential for audio to give him an ongoing way to share useful information with dentists beyond the people who happened to be sitting in the room when he was speaking. That decision changed his business. The Thriving Dentist Show now has more than 760 episodes and has reached dentists in 188 countries. Gary shared that he has published weekly for 748 consecutive weeks without missing a single week. Even more significant is what happened to his business as a result. By 2012, Gary says the number one reason dentists contacted him about his coaching and consulting services was because they listened to his podcast. The podcast also became the number one reason he was invited to speak at conferences. Eventually, those opportunities expanded into an international speaking career. Gary explained that meeting planners could listen to the podcast and essentially "sample" his thinking and communication style before taking the risk of putting him on their stage. What surprised Gary most about podcasting One of my favorite parts of this conversation had nothing to do with downloads, clients, or revenue. Within the first year of producing the show, Gary realized that he would continue podcasting even if nobody listened. Creating the podcast made him a better thinker. It caused him to read more, develop his ideas more deeply, clarify his perspective, and continually work on his own professional development. That is a benefit of podcasting that I believe is often overlooked. Sometimes the person who benefits most from creating the podcast is the person behind the microphone. In this conversation, Gary and I talk about: The first podcast Gary ever listened to and how Podcast Answer Man helped convince him that he could create a show of his ownWhat his consulting business looked like before podcasting existedWhy choosing an extremely specific audience can actually create more opportunities rather than fewerBeing one of the earliest podcasts specifically serving the dental professionApple's old "New & Noteworthy" era and the role it played in helping The Thriving Dentist Show gain early exposureBuilding an international audience that now reaches dentists in 188 countriesWhy Gary committed to publishing every WednesdayWhat has allowed him to maintain that consistency for hundreds of consecutive weeksWhy Gary says producing the podcast became valuable to him even independent of whether anyone listenedHow podcasting became a primary source of coaching clients, workshop attendees, and speaking opportunitiesThe unusual intimacy created by audio and the stories Gary has heard from dentists who spent years listening to him during their commutesWhy both of us still believe deeply in audio-first podcastingWhere video adds value and where Gary believes audio remains the better mediumGary's Less Insurance Dependent PodcastHis upcoming Great Minds in Dentistry podcastWhy Gary wants Great Minds in Dentistry to highlight people who genuinely love dentistry and inspire others about what is possible in the professionHis abundance mindset and why he has actively encouraged other people in dentistry to launch podcasts, even though they could theoretically be considered competitorsWhy neither Gary nor I believe someone who wants to start an audio podcast in 2026 has "missed the opportunity" Gary told me that he has now watched more than 70 podcasts launch within the dental profession after encouraging others to share their own perspectives. His nickname within that community? The Podfather. And when someone recently asked him whether she was too late to start a podcast, Gary's response captured the spirit of this entire conversation: Jump in. The water's warm. Connect With Gary Takacs The Thriving Dentist Show and Gary's work: https://thrivingdentist.com Email Gary: gary@takacslearningcenter.com Text Gary: 602-321-1778 Gary specifically invited listeners of this episode to reach out by email or text, so if something he shared encouraged or inspired you, I encourage you to let him know. Connect With Me I'd also love to hear what this conversation stirred up for you. If you've been thinking about starting a podcast but have wondered whether you've waited too long, or if this episode reminded you of something you want to create, send me an email: cliff@cliffravenscraft.com I thrive on hearing how the things I create are making an impact in your life. Until next time, I encourage you to take everything you do to the next...
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    1 hr and 10 mins
  • 042 - Chelsey Benkner: Creating Businesses From the Needs She Noticed

    042 - Chelsey Benkner: Creating Businesses From the Needs She Noticed
    May 19 2026
    Chelsey Benkner has the kind of story that does not fit neatly into a single category. She is a travel advisor. She is the founder of Ready Jet Go Travels. She is a co-founder of Outwork Collective, a VA company serving travel advisors. She is a wife, a mother of 8, a business owner, a leader, and someone who seems to have a long history of noticing needs around her and then doing something about them. In this conversation, we started with travel. When Chelsey was 16, she went on a mission trip to India. It was only her second time ever being on an airplane. That trip changed the way she saw the world. She told me about driving through villages and being invited into a woman’s home. By American standards, the woman had very little. Her home was small. Her possessions were few. And yet she welcomed them in, sat them down, and served them chai. Chelsey still remembers it as the best chai she has ever had. That moment shaped something in her. Gratitude. Humanity. Generosity. The realization that people can have very little by one standard and still live with a kind of abundance that is difficult to describe until you have experienced it. Then, at 19, Chelsey traveled to Brazil by herself. The day after Christmas, she drove to her regional airport in the snow while her parents wondered if she had lost her mind. She spent New Year’s on the beach in Brazil, had what she described as probably the best New Year’s celebration ever, and added one more layer to the adventurous, self-directed spirit that seems to run through her life. That spirit makes sense when you hear more of her background. Chelsey comes from an entrepreneurial family. Her father owned a petroleum and convenience store business, and she spent years around that world. At one point, the family had around 15 convenience stores. Chelsey worked in or around that business, learning hiring, firing, managing turnover, identifying theft, reading people, and understanding the realities of operating a business with employees. She got married young, around 21. She had her first child just before turning 23. And then her family grew in a way she could not have scripted. Chelsey and her husband gained permanent custody of her cousin’s 2 girls. Around that same season, they had just had their youngest son. Then they found out they were pregnant again. They went from 4 kids to 8 kids in about 20 months. That meant real-life chaos. A new family structure. A new level of responsibility. A house full of children. A vehicle that no longer worked for the size of the family. They had to buy a 15-passenger transit van. And in the middle of all of that, Chelsey was also building a travel business. Ready Jet Go Travels began, as she describes it, “accidentally on purpose.” People kept asking her about the places she had been, the resorts she liked, and whether she would go back. Eventually, she realized she might be able to build a business around helping people travel well. She started with a host agency, then eventually decided she wanted to get her own credentials and build independently. In classic Chelsey fashion, once she decided to do it, she moved quickly. She made the decision around October and had her credentials by December. Of course, December of 2019 was also right before the world changed. Travel shut down in 2020. The business went on pause. Then, after COVID, things began to grow. Eventually, the business was growing faster than she could carry on her own. At the time, Chelsey had 8 kids, a growing travel business, and more responsibilities than she could reasonably manage alone. She hired a virtual assistant named Kathy. At that point, Chelsey’s travel sales were around $150,000. Because travel is commission-based, that did not mean she had $150,000 of income. In fact, she said that nearly every penny coming in from the travel business went right back out to pay Kathy. It was a gamble. It also changed everything. Within 2 years, her sales grew from $150,000 to more than $1 million. Chelsey is clear that this would not have happened without Kathy. And then another “accidentally on purpose” business was born. Chelsey began noticing that other travel advisors were struggling with the same thing. They needed help. They needed support. They needed someone who understood the travel industry, the administrative demands, the attention to detail, and the seriousness of getting things right. A misspelled name on an airline ticket is not a small mistake. It can mean someone does not fly. Chelsey and Kathy began talking about the problem. Kathy lives in the Philippines. Over time, their working relationship had become a friendship. Chelsey has traveled to the Philippines twice, once for Kathy’s wedding and again in March of 2026. As they talked, they began imagining a better way to serve travel advisors and VAs. Outwork Collective was born. Chelsey co-founded the company with 3 business partners in the Philippines. The company trains VAs ...
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    50 mins
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