Episodios

  • AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

    AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
    Jan 22 2026
    Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
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    Menos de 1 minuto
  • Women In Security, Holiday Shopping Trends, AI Agents In Content

    Women In Security, Holiday Shopping Trends, AI Agents In Content
    Jan 8 2026
    Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.
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    28 m
  • SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

    SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
    Dec 11 2025
    The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.
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    29 m
  • Predictions 2026: Breaking Down Three Of Our Boldest Predictions

    Predictions 2026: Breaking Down Three Of Our Boldest Predictions
    Nov 13 2025
    It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
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    21 m
  • AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

    AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
    Oct 30 2025
    Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.
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    20 m
  • California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

    California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
    Oct 16 2025
    Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
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    26 m
  • H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

    H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
    Oct 2 2025
    Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce and buying networks.
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    22 m
  • Defining AGI, Measuring AI Search, Agency Swirl Continues

    Defining AGI, Measuring AI Search, Agency Swirl Continues
    Sep 18 2025
    Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
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    27 m