Episodios

  • TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

    TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
    Jun 26 2025
    From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.
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    22 m
  • Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

    Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
    Jun 12 2025
    If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
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    23 m
  • New AI Lessons In Coding, Marketing, And Product Design

    New AI Lessons In Coding, Marketing, And Product Design
    May 29 2025
    In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
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    20 m
  • Temu On Tariffs, RSAC Review, SaaS Pricing Trends

    Temu On Tariffs, RSAC Review, SaaS Pricing Trends
    May 15 2025
    In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.
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    16 m
  • Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal

    Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
    May 1 2025
    In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
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    18 m
  • Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers

    Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
    Apr 17 2025
    In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.
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    28 m
  • Coming Next Week: What It Means, 2.0

    Coming Next Week: What It Means, 2.0
    Apr 10 2025
    There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.
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    1 m
  • Put Employees At The Center Of Your AI Strategy

    Put Employees At The Center Of Your AI Strategy
    Mar 27 2025
    What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.
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    27 m