Episodios

  • Predictions 2026: Breaking Down Three Of Our Boldest Predictions

    Predictions 2026: Breaking Down Three Of Our Boldest Predictions
    Nov 13 2025
    It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
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    21 m
  • AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

    AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
    Oct 30 2025
    Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.
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    20 m
  • California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

    California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
    Oct 16 2025
    Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
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    26 m
  • H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

    H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
    Oct 2 2025
    Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce and buying networks.
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    22 m
  • Defining AGI, Measuring AI Search, Agency Swirl Continues

    Defining AGI, Measuring AI Search, Agency Swirl Continues
    Sep 18 2025
    Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
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    27 m
  • Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

    Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
    Sep 4 2025
    As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
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    22 m
  • Anthropic Lawsuit, AI And Energy, CMO Trends

    Anthropic Lawsuit, AI And Energy, CMO Trends
    Aug 21 2025
    As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
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    25 m
  • AI Pricing, Outcome-Based Pricing, Developer Productivity

    AI Pricing, Outcome-Based Pricing, Developer Productivity
    Aug 7 2025
    As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
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    26 m