Today we are thinking about perseverance, growth, and transformation. In this episode, we sit down with Devon, Owner of Pressed in Time, a flower preservation company. Reflecting on the past two years, Devon shares how she developed a powerful new motto: "You can do hard things and you can do them scared." This mindset has been crucial in navigating the challenges of scaling a business, particularly the reality of dilution – the need to stay focused amidst myriad distractions and responsibilities.

We explore the evolution of her business from a simple hobby to a side hustle, and ultimately, to a full-time endeavor. A pivotal moment in this journey was the significant transition from operating out of her home to renting a dedicated space. This move not only marked a physical shift but also a profound psychological one, reinforcing her commitment and amplifying her sense of purpose.

Balancing work and life remains an ongoing challenge, and she'll share candid reflections on how she manages this equilibrium. Even after years in the business, there are still moments that reignite her excitement, making her entrepreneurial journey feel continuously fresh and 'real.'

One of the biggest hurdles has been the fear associated with scaling up – both the financial strain and the daunting prospect of expansion. Yet, through it all, she’s learned to make her commercial space feel like a home, which in turn, nurtures her creativity and productivity.

Tune in to hear an inspiring story of resilience, the power of facing fears, and the transformative impact of hard work and dedication. Whether you're contemplating turning your hobby into a business or seeking motivation to overcome obstacles in your own entrepreneurial path, this episode is packed with insights and encouragement.

CONNECT WITH DEVON
🌸 Follow Pressed In Time on Instagram (@pressed.in.time)
🌸 Visit Pressed In Time's Website (pressedintime.ca)
🌸 Follow Devon's Instagram (@devonsimone)

Hosted by @kirstimcnabney 🎙
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