• What advertisers and business leaders can learn from information warfare campaigns

  • May 3 2024
  • Duración: 52 m
  • Podcast
What advertisers and business leaders can learn from information warfare campaigns Por arte de portada

What advertisers and business leaders can learn from information warfare campaigns

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of the Cyber Uncut podcast, hosts Major General (Ret’d) Dr Marcus Thompson, Phil Tarrant and Liam Garman unpack what advertisers and business leaders can learn from military information warfare campaigns and just how many similarities these fields share.

    • They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging.
    • The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers.
    • The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience.

    Enjoy the podcast,
    The Cyber Uncut team
    Más Menos
Economía Ciencia Política
Más Menos

Lo que los oyentes dicen sobre What advertisers and business leaders can learn from information warfare campaigns

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles