• What does it take for an international track to crack the Indian charts? ft. Anand Srinivasan

  • Jun 20 2024
  • Length: 30 mins
  • Podcast

What does it take for an international track to crack the Indian charts? ft. Anand Srinivasan By cover art

What does it take for an international track to crack the Indian charts? ft. Anand Srinivasan

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  • Summary

  • As Sabrina Carpenter's "Espresso" rises into the top 40 this week, marking the highest position for an international English-language track so far this year, we get special guest, Anand Srinivasan, the vice president and business head of international repertoire at Universal Music India, to share how the song has broken through in India. Among other insights, Anand explains why the charts don't always give the real picture of the popularity of international music here. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on June 14, 2024.
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