• What is one-to-one personalization?

  • Sep 16 2024
  • Length: 13 mins
  • Podcast

What is one-to-one personalization?

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  • Summary

  • Here's what I touch on in the first episode:


    • the definitions of personalization,
    • the difference between "one-to-one" personalization vs "one-to-many",
    • marketing message standard today vs 10 years ago,
    • personalization done wrong - example of personalization "attempt",
    • what does truly personalized message look and feel like w/ example,
    • why is personalization the art of giving a fuck


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    The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

    Listen on Spotify.


    Visit the official website of "The Art of Giving a F*ck"!


    Also, one of the definitions of personalization is taken from this article on Zendesk.

    If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.


    Thanks for checking out this episode!


    Hosted on Acast. See acast.com/privacy for more information.
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