How can you build a more efficient and profitable agency when it comes to offering WordPress maintenance?

A dirty little secret that has been hidden is finally revealed.

In this episode, we talk to Phil Storey, founder of Glow, a product that helps agencies manage multiple WordPress websites from one dashboard. In the episode, Phil discusses how to increase the lifetime value of your WordPress maintenance clients by using Glow and some of the core problems you can solve for your clients.

Episode Highlights and Topics:

• How did Phil get into the WordPress space?
• Avoiding the feast or famine dilemma: Why Phil started an agency to offer ongoing website maintenance
• Business mindset switch: How and why Phil changed from service to product offering
• What does Glow do for clients?
• Pain points—Glow stresses the importance of maintenance via education:
  • Prove value to clients consistently
  • Improve efficiency
  • Understand bad versus good communication
• Benefits: Save time and perform updates for numerous sites with one click
• Common agency mistakes:
  • Using email to handle support requests
  • Not suggesting maintenance early on
  • How reports are delivered and not understood by clients

Resources/Links:

• Glow
• Phil Storey on LinkedIn

The entrepreneurial operating system (EOS) is a simple set of tools and disciplines that have been around for generations and is now used by more than 14,000 businesses. There’s no need to reinvent the wheel to compartmentalize everything in your business to know what needs to be worked on in the right priority at the right time

In this episode, we talk to Andrew Stevens, a professional and certified EOS implementer, about systems. Andrew has more than 20 years of experience working in technology and agencies. He helps entrepreneurs and their leadership teams solve root problems, lead more effectively, and gain Traction® in their businesses through a simple, proven operating system.

Episode Highlights and Topics:

• What is EOS? A system specifically designed for businesses with 10 to 250 employees
• What is the EOS lifestyle? Control your business, do not let business control you
• Why is a system important? Entrepreneurs need the right people and the right processes to move forward
• Vision, Traction, and Healthy: EOS is a methodology/framework that tracks these 3 things
• 6 Key Components of EOS Model: Vision, People, Data, Issues, Process, and Traction
• Andrew’s Advice: Find a system that works for you (it doesn’t have to be EOS) to help you and your business

Resources/Links:

• Andrew Stevens on EOS Worldwide
• Andrew Stevens Email
• Andrew Stevens on LinkedIn
• Traction by Gino Wickman
• Get a Grip by Gino Wickman

How do you build partnerships and strengthen business-to-business (B2B) relationships with agencies or introducers to grow your business?

In this episode, we talk to Jonny Miller, WPMaintain Agency Partner and Director/Founder of Outlines Design. Jonny explains his approach to implementing partnership or affiliate programs for his business.

Episode Highlights and Topics:

• Outlines Design: Builds websites for recruitment and professional services
• Why WordPress? Challenges an internal content management system creates
• Niche down or not? Jonny is not a website designer for everyone—started with startups
• Recruitment Route: Greater scope with broader sales approach to expand the network
• Pain Points: Know and understand your clients to offer help and recommend solutions
• Partner Program: Reflects on client referrals and rewarding team experience
• Affiliate Program Structure: Pros, cons, and challenges of exclusivity or not?
• Getting Started: Businesses should keep partner programs as open as possible

Resources/Links:

• Jonny Miller on LinkedIn
• Pay Monthly Websites for Recruitment and Professional Services