• What's Broken in Business Development Today?

  • May 13 2024
  • Length: 30 mins
  • Podcast

What's Broken in Business Development Today? By cover art

What's Broken in Business Development Today?

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  • Summary

  • We're not the only ones who think BizDev needs a smack-down.

    For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions.

    A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:

    🔸 Krystn Macomber on what's broken about the go/no-go process
    🔸 Florian M. Heinrichs on what's broken about lead generation, especially on Fridays
    🔸 Patrick Johnston on what's broken about the sales/marketing feedback loop
    🔸 Joe Pope on what's broken about channel selection and deployment of resources
    🔸 Perryn Olson on what's broken about branding and firm websites

    www.breakingbizdev.com
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