Ike Udanoh, or "Keasy" as most of us have come to know him as, is one of the more unique players in European basketball. And not for the reason's that you would probably assume.

Keasy has experienced one of the most improbable journey's to get to where he's at today, that included stints living on an army base in Germany, Sleeping in a train station in Detroit in between jobs, and selling his car to pay his own way for a flight to Europe to give his dream a chance.

For most people, experiencing one of these, let alone three of them, would cause someone to quit, and pivot to something more stable, with less volatility. But reflecting back on the journey 13 years later, multiple six figure seasons in the rearview mirror, it's clear that it all worked out for the better.

We go in depth on all the trials, tribulations, and overcoming that it took to get to this point in his career, and Keasy also shares some advice that will change your perspective on how to face adversity, no matter what field your in!

However, we couldn't forget about the other aspect of Keasy's life that also makes him unique, his social media presence that began on YouTube, and has since grew to instagram and TikTok as well, that has made him one of the most recognizable athlete creators on the internet!

We get into growing this brand in the midst of a high level basketball career, and how athletes can replicate this in there own lives today!

This is an episode full of great perspective, advice, and inspiration that will surely change your mindset on how to approach challenges and road blocks in your own life. So make sure you like comment, and subscribe to the channel, so you don't miss anymore episodes like this one!

Yonathan Napoleon grew up in Los Angeles, California, and like many other 90's babies, grew up a Lakers fan with hoop dreams. Those hoop dreams eventually turned into an opportunity to play professional basketball in London. A lifelong dream fulfilled, and a future career with endless potential was on the horizon, right?

Well the pandemic of 2020 changed all of that, and forced Yon to pivot into the next chapter of his life, one that has landed him at Excel Sports Management, one of the leading talent and marketing agencies in the world, in pursuit of becoming an NBA agent.

We caught up with Yon to discuss his transition from playing, to his role now behind the scenes, trying to work his way up in an industry that's often described as cutthroat, and very transactional.

Yon shares some of the most important nuggets he's picked up along the way, such as the importance of building genuine relationships, putting aside your ego to ask for help, and not being afraid of rejection. All of which are things that have contributed to him being in the position he's in today, staring his dreams in the face while on the precipice of the breakthrough that could change everything.

So get your noted out for this one! Because this conversation was full of perspective that could help take you to the next level, no matter what industry you're in.

Don't forget to like, comment, and tell a friend to tell a friend about what's going on here at the What's In Your Bag Podcast!

What if I told you that going viral on twitter could land you a job at the most storied marketing agency in the world? Or to put it in Travonne Edwards words, the "Yankees" or the "Lakers" of the advertising industry. It's crazy what social media can do for you these days!

Travonne Edwards, also known as "Black Tray" has been utilizing social media to tell stories in so many different mediums. From some of the most legendary marketing campaigns we've ever seen with brands like Mcdonald's, Nike, and ESPN to podcasting, and building up "Count The Dings" to a community that has taken on a life of its own, even today seven years later.

We caught up with the LA native to discuss his journey from school teacher, to full time creative, storyteller, and podcaster, as well as to share some tips that helped him build a six figure brand along the way!

We also get into some of the most legendary campaigns of the modern era, such as Nike's "Just Do It", and Chris Rock as Lil Penny and share what went into bringing these to life. Some of these origin stories are just too good to believe!

Lastly, we share some life nuggets on how to deal with the pressure of getting older, not getting caught up in comparison and the importance of mental health, especially during #mensmentalhealth month here in June! So make sure you subscribe to the channel so you don't miss this episode, and many more just like this one!