With all the free weather apps avaialble, why pay for a forecast? Because Crown Weather offers something a bit more, a bit personal. Rob Lightbrown offers a subscription only weather forecast that gets into the weeds of the weather. I was referred to him by a retired banker who used Rob's service to help his agricultural clients try to prepare for the storms that may destroy their crops. I spoke to Rob a few weeks ago where he predicted that by late July and early August there would likely be some tropical storm activity forming. And, as I write this today, right on cue, there is prediction of a storm in the Atlantic to arrive around August first. Rob offers something additional to his subscribers, too. Want a weather prediction for your picnic? Your outdoor wedding reception? Your high school football game? He'll gladly reply to your request with your own personal weather forecast for your event. Pretty cool.

Show Sponsors:

• E3 Termite & Pest Control
• Roy Lewis Construction
• Allison Horner - State Farm Agent
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Seth Cherniak - Jeffrey Matthews Financial
• Bill-E's Bacon
• Roosters Restaurant in Downtown Mobile, Alabama
• Bay Business News
• CR Mitigation

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

To get the Cam's "Here's What's Cool" list each week and a Free Chapter of What Works, sign up here.

Last - The best daily news newsletter I've found is Morning Brew. I've read it every morning for years. Good content written with a dash of snark. Find it here.

Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again.

Show Sponsors:

• E3 Termite & Pest Control
• Roy Lewis Construction
• Allison Horner - State Farm Agent
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Seth Cherniak - Jeffrey Matthews Financial
• Bill-E's Bacon
• Roosters Restaurant in Downtown Mobile, Alabama
• Bay Business News
• CR Mitigation

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

To get the Cam's "Here's What's Cool" list each week and a Free Chapter of What Works, sign up here.

Leadership consultant and author Brandon Smith has written a book that I've had referenced to me too many times in the past weeks to simply ignore. Called Author vs Editor Dilemma, the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It's a simple concept - as the leader, too often you're an author, telling people what to do. You need to edit - guide their behavior and leave them to take initiative. On with Brandon and me is Wills Moore. Wills is an executive coach and uses the book in his client interfaces. Wills shares stories of the book has changed his client's efficacy.

Brandon Smith - "The Workplace Therapist" or "The Worksmiths"

Wills Moore - Agilitas Human Resource Consulting, 404.863.6511

Show Sponsors:

• E3 Termite & Pest Control
• Roy Lewis Construction
• Allison Horner - State Farm Agent
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Seth Cherniak - Jeffrey Matthews Financial
• Bill-E's Bacon
• Roosters Restaurant in Downtown Mobile, Alabama
• Bay Business News

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

To get the Top 3 Tips of the show each week and a Free Chapter of What Works, sign up here.