• What’s the secret to competing with industry giants on a limited budget? - Chad Waetzig, Crunch Fitness

  • Sep 4 2024
  • Length: 35 mins
  • Podcast

What’s the secret to competing with industry giants on a limited budget? - Chad Waetzig, Crunch Fitness

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  • Summary

  • Join us on this episode of TOP CMO as Ben Kaplan sits down with Chad Waetzig, the CMO of Crunch Fitness, to explore how Crunch has grown from 125 to over 465 locations worldwide. Chad shares his insights into franchise marketing, the importance of localizing campaigns, and why listening to franchisees is key to success. Discover how Crunch’s unique "high-value, low-price" model, coupled with creative storytelling, helps the brand compete with industry giants. Plus, learn how the pandemic reshaped fitness trends and how Crunch is adapting with hybrid workout solutions.
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