Political media has the power to shape the narrative of a race before anyone has cast a ballot. All of the decisions - who gets covered and how they get covered - are made by an overwhelmingly and disturbingly non-diverse group of media gatekeepers. In this episode, Maya and TV host and author Alicia Menendez discuss ‘The Likeability Trap’ and how the media shapes our political discourse around women of color.

Check out Alicia’s book The Likeability Trap: https://aliciamenendez.com/the-likeability-trap/

Learn more about Alicia’s new MSNBC series, The Weekend: https://www.msnbc.com/the-weekend

This series is presented by Ms. Foundation for Women, a national public foundation that builds women’s collective power to advance meaningful social, cultural, and economic change for all. Learn more at https://forwomen.org/

This series is presented by the Marguerite Casey Foundation. MCF supports leaders who work to shift the balance of power in their communities toward working people and families, and who have the vision and capacity for building a truly representative economy. Learn more at caseygrants.org or visit on social media @caseygrants.

Follow When We Win wherever you get your podcasts, or listen ad-free on Amazon Music with your Prime Membership.

Stay up to date with us on X, Facebook, and Instagram at @LemonadaMedia.

Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium.

Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors

To follow along with a transcript, go to lemonadamedia.com/show/ shortly after the air date.

See omnystudio.com/listener for privacy information.

When you kick off a campaign, one of the first things people ask is, “Are you a viable candidate?” but what they're really asking is, do you have a real shot at winning? To elect more women of color, early polls, donations, and endorsements cannot be the only tools for assessing the strength of a candidate. In this episode, Maya talks to St. Louis Mayor Tishaura Jones about trusting your intuition, alternative campaign strategies, and how to break through the viability barrier.

This series is presented by Ms. Foundation for Women, a national public foundation that builds women’s collective power to advance meaningful social, cultural, and economic change for all. Learn more at https://forwomen.org/

This series is presented by the Marguerite Casey Foundation. MCF supports leaders who work to shift the balance of power in their communities toward working people and families, and who have the vision and capacity for building a truly representative economy. Learn more at caseygrants.org or visit on social media @caseygrants.

Follow When We Win wherever you get your podcasts, or listen ad-free on Amazon Music with your Prime Membership.

Stay up to date with us on X, Facebook, and Instagram at @LemonadaMedia.

Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium.

Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors.

To follow along with a transcript, go to lemonadamedia.com/show/ shortly after the air date.

See omnystudio.com/listener for privacy information.

If you want to win an election, you need to raise a ton of money. A lot of brilliant women of color decide not to run for office because the price for entry feels too high. In this episode, Maya and Rep. Lauren Underwood of Illinois’ 14th district discuss all things fundraising - why it matters and how we can transform the process.

This series is presented by Ms. Foundation for Women, a national public foundation that builds women’s collective power to advance meaningful social, cultural, and economic change for all. Learn more at https://forwomen.org/

This series is presented by the Marguerite Casey Foundation. MCF supports leaders who work to shift the balance of power in their communities toward working people and families, and who have the vision and capacity for building a truly representative economy. Learn more at caseygrants.org or visit on social media @caseygrants.

Follow When We Win wherever you get your podcasts, or listen ad-free on Amazon Music with your Prime Membership.

Stay up to date with us on X, Facebook, and Instagram at @LemonadaMedia. 

Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. 

Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors

To follow along with a transcript, go to lemonadamedia.com/show/ shortly after the air date.

See omnystudio.com/listener for privacy information.

When women of color run for political office, they are scrutinized for every flaw. They’re expected to be everything for everyone – they must be authentic, but they can’t alienate broad audiences. They must be youthful, but also mature. The list goes on. In this episode, Maya speaks to two St. Paul City Council members who are ready to change these expectations. Mitra Jalali and Cheniqua Johnson are a part of the first city council in Minnesota history to be composed of all women, and mostly women of color. They are redefining the leadership in the state and beyond.  

This series is presented by Ms. Foundation for Women, a national public foundation that builds women’s collective power to advance meaningful social, cultural, and economic change for all. Learn more at https://forwomen.org/

This series is presented by the Marguerite Casey Foundation. MCF supports leaders who work to shift the balance of power in their communities toward working people and families, and who have the vision and capacity for building a truly representative economy. Learn more at caseygrants.org or visit on social media @caseygrants.

Follow When We Win wherever you get your podcasts, or listen ad-free on Amazon Music with your Prime Membership.

Stay up to date with us on X, Facebook, and Instagram at @LemonadaMedia. 

Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. 

Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors

To follow along with a transcript, go to lemonadamedia.com/show/ shortly after the air date.

See omnystudio.com/listener for privacy information.

This season on “When We Win with Maya Rupert,” we’ll sit down with some of the most impressive women of color in office today. We explore why there has been an unprecedented call for women of color to run for office and look at the many barriers that stand in their way - and how they have overcome them.

See omnystudio.com/listener for privacy information.

Welcome to “When We Win with Maya Rupert,” a four-part series that looks at women of color who have garnered broad community support and made the impossible seem possible. Join host Maya Rupert for a series of conversations that will inspire at a moment when we need it more than ever. Episode 1 is available February 13th, wherever you get your podcasts.

See omnystudio.com/listener for privacy information.