Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank.

With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper.

In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for better results.

If you’re looking to refine your marketing strategy for 2024, this one’s for you!

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Cost of attention skyrocketing in 2024 (01:11)

How to respond when ad performance isn’t great (02:50)

Double down vs. cut back (04:12)

Strategic shift away from Meta (05:56)

Our ad strategy for 2024 (07:32)

Episode wrap-up (12:03)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.